VP, Loyalty & CRM Growth

Bloomingdale's in New York seeks a seasoned leader to head Loyalty, CRM, and customer engagement. You will own the Loyallist program end-to-end, design tier structures, enrollment growth, and monetization strategies within a cross‑functional enterprise.
As VP, you will drive lifecycle marketing across email, SMS, push, and direct mail, moving from mass communications to personalized, data‑driven engagement that grows lifetime value and retention for our high‑income customer base.

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