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VP, CRM & Loyalty — Data-Driven Growth Leader

Pure Search · Washington, DC, USA ·

Pay:
190.000
Job type:
Full Time

Pure Search is seeking a Vice President, CRM & Loyalty to lead the next evolution of customer engagement within a large multi-site healthcare services organisation. This executive role focuses on data-driven loyalty, retention, personalisation and lifecycle marketing.

Reporting to the Chief Marketing Officer, you will shape strategy, build best-in-class engagement programmes, unlock customer data value, and drive long-term growth across all channels in a hybrid, US-based environment.

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