Associate Product Manager, Digital Retailer Experience

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Associate Product Manager, Digital Retail Experience
Mawah, NJ (onsite)

The Associate Product Manager, Digital Retail Experience leads the evolution of the Digital Retail Experience across the U.S., shaping priorities, guiding enhancements, and improving the overall digital journey for both customers and Volvo retailers. This role partners across the U.S. Digital organization, works closely with Volvo retailers, and collaborates with broader platform stakeholders to strengthen the retailer digital ecosystem, support business needs, and help drive growth by increasing engagement, improving lead quality, and enabling stronger sales and profit outcomes through a consistent, effective customer and retailer experience.

Why This Role Matters
As Volvo Cars continues to grow as a sales company, customer-facing digital experiences and retailer enablement are critical drivers of commercial performance. This role helps ensure the Digital Retail Experience evolves with clear priorities, defined requirements, measurable performance, and strong alignment with both U.S. needs and broader platform development decisions, while supporting Volvo retailers in converting demand into stronger sales and profit performance.

What You'll Do

Set the direction and priorities for the retailer digital experience, ensuring platform enhancements support business goals and user needs

Translate market and retailer needs into clear feature definitions and delivery priorities in partnership with technical teams

Drive optimization across the retailer digital platforms by identifying performance gaps, usability issues, and conversion opportunities and translating them into product enhancements

Oversee the capabilities supporting retailer-facing digital channels to help ensure reliability, usability, and alignment with brand and business expectations

Manage the day-to-day health and evolution of retailer-owned digital touchpoints, ensuring content, functionality, and customer journeys remain accurate, effective, and aligned with business priorities

Act as a key liaison for retailer-facing digital initiatives across internal teams, Volvo retailers, and business stakeholders

Define and monitor KPIs for digital performance, maintaining clear visibility into traffic, engagement, lead generation, and conversion outcomes

Work closely with cross-functional partners to improve the visibility and effectiveness of retailer lead pathways and related performance measures

Partner directly with Volvo retailers to identify opportunities that improve digital effectiveness, support local market performance, and contribute to stronger sales outcomes

Prioritize enhancements that help increase lead conversion, improve retailer performance, and support profitable growth in line with Volvo Cars’ commercial strategy

Evaluate and incorporate AI-driven capabilities into the broader retailer digital ecosystem to improve personalization, performance, and customer experience

Represent U.S. market priorities in broader platform planning discussions to help shape future omnichannel retail capabilities

Ev enablement and tools across retailer .com journey

Certified Digital Advertising Program enabled by Retailer Data Sharing

Required Qualifications

3+ years of product management or product ownership experience, ideally in a platform, marketplace, or multi-site digital environment

Demonstrated ability to manage complex digital products with multiple stakeholders and competing priorities

Experience with website performance optimization, UX principles, and digital experience management

Strong understanding of lead generation and conversion mechanics within a retail or dealer digital context

Proficiency with web analytics and digital performance tools

Excellent stakeholder management and communication skills, including experience working with external partners or franchise networks

Ability to translate retailer, customer, and commercial needs into clear, actionable product requirements that support sales growth and profitability

Preferred Qualifications

Experience in automotive, multi-location retail, or franchise digital environments

Familiarity with headless CMS platforms, dealer website management systems, or third-party digital retail tools

Exposure to AI-powered personalization or dynamic content optimization tools

Experience working with global platform teams and navigating global-versus-local product tensions

Skills & Competencies

Platform product ownership

Roadmap and requirements definition

Cross-functional and global stakeholder management

Analytics-informed prioritization

Delivery discipline and scalability focus

Lead flow and platform performance awareness

Salary Range

$93,482 to $154,044

Compensation is determined based on experience, qualifications, internal equity, location and company guidelines

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