Digital Product Experience Associate

Company Overview
At Weyco Group, our portfolio comprises some of the best footwear brands in the industry - Florsheim, Stacy Adams, Nunn Bush, BOGS, and Forsake. We are passionate about creating quality shoes and boots designed for the modern lifestyle. The Digital Product Experience Associate will work closely with the Manager of Brand Content and Digital Marketing, Director of Digital Marketing, VP of Marketing, and others on the marketing team. The marketing team encompasses about 30 people where specialists across analytics, creative, and strategy collaborate to deliver engaging digital experiences.

Primary Job Responsibilities

Bring products to life online through compelling product pages, thoughtful product presentation, and connected shopping experiences to help customers shop with confidence

Monitor inventory and perform regular site audits to ensure customers have a consistent, high-quality shopping experience

Partner with creative, marketing, and commercial teams to align featured products, storytelling, and inventory priorities

Develop seasonal storytelling plans and merchandising strategies that showcase key products

Support product setup and maintenance to ensure product information is accurate and complete

Passion for creating intuitive customer experiences and an eye for how people shop online

Core contributor in improving product discoverability: Optimize how products are presented and discovered across the website

Help customers discover products through thoughtful navigation and dedicated collectionsContinuously evaluate opportunities to improve the online shopping experience

Key Talents + Skills

Excellent written and verbal communication skills

Curious, proactive, and eager to learn through feedback and collaboration

Strong ability to manage multiple priorities and deadlines simultaneously

Highly detail oriented with a commitment to accuracy and quality

Thrives in a collaborative environment

Basic understanding of the eCommerce environment and customer journey

Proficiency in Excel is preferred but not required

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