About the Role
We are seeking a high-impact seller to drive revenue growth through agency partnerships, with a focus on large holding companies and their healthcare media teams. This role is responsible for introducing, educating, and scaling adoption of our healthcare digital audiences across agency planners, buyers, and activation teams, enabling agencies to activate and resell our data across their life sciences, payer, and provider clients.
What You’ll Do
Agency Revenue Growth
Own and grow a portfolio of agency relationships, with emphasis on major holding company healthcare teams.
Drive new revenue through adoption and activation of healthcare audiences across multiple client accounts.
Generate pipeline across Life Sciences, Provider, and healthcare brands by activating patient, provider, care team, and executive audiences through agency partners.
Education & Enablement
Educate agency teams on healthcare audience strategies, including clinical and therapeutic interest-based targeting, HCP audiences, and patient journey insights.
Position audiences within programmatic workflows (DSPs, data marketplaces, onboarding platforms such as LiveRamp).
Deliver training and playbooks that enable agencies to confidently activate healthcare audiences at scale.
Sales Execution
Identify opportunities tied to healthcare campaign briefs, brand launches, and therapeutic area focus.
Translate client objectives into compliant audience strategies (e.g., awareness, patient engagement, HCP targeting).
Close deals with agencies and support downstream activation into end advertiser platforms.
Activation & Expansion
Partner with internal teams to ensure successful campaign execution and delivery.
Use performance insights (CTR, engagement, conversion signals) to drive repeat usage.
Expand adoption across additional brands, therapeutic areas, and agency divisions.
Cross-Functional Collaboration
Work with Operations, Product, and Marketing to refine healthcare audience positioning and go-to-market strategy.
Provide feedback on demand trends (e.g., HCP targeting, DTC engagement, therapeutic categories).
What Success Looks Like
Agencies consistently activating and reselling healthcare audiences across multiple clients.
Growth in repeatable, scalable activation revenue across therapeutic areas.
Strong relationships with healthcare media planners, buyers, and programmatic teams.
Expansion across holding company networks and increased share of healthcare media spend.
What You’ll Bring
4–6 years of experience in digital media, adtech, or data sales.
Proven experience selling into agencies, ideally supporting healthcare or life sciences clients.
Strong understanding of programmatic ecosystems (DSPs, onboarding, identity, audience targeting).
Familiarity with healthcare marketing use cases (HCP engagement, patient engagement, script lift, brand awareness).
Experience working with major agency holding companies preferred.
Compensation and Benefits
The salary range for this position is $87,000 - $163,000 per year. Actual pay will be determined based on experience, skills, and qualifications. Employees may also be eligible to participate in company bonus or commission plans. All employees receive a comprehensive benefits package, including medical, dental, vision, unlimited paid time off, and a 401(k) plan with employer contribution.
Equal Opportunity
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace. Our goal is to recruit the most talented people from a diverse candidate pool, regardless of race, color, religion, age, gender, gender identity, sexual orientation, or any other status.
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Account Executive, Agency Partnerships
Definitivehc · Framingham, MA, USA ·
- Pay:
- $87,000-$163,000/yr
- Job type:
- Full Time