Senior Marketing Lead, Higher Ed Communications

Requisition ID
req36298

Working Title
Marketing Rep,Sr/Unit - Honors College

Position Grade
12

Position Summary
The Honors College (HC) seeks a skilled and motivated Senior
Marketing Rep to lead communications and marketing initiatives. In this role,
you will develop and manage a comprehensive marketing program to enhance the
College's profile and advance its mission. Key responsibilities include serving
as the primary media contact, overseeing social media strategy and content, and
writing or editing marketing materials such as brochures and flyers. You will
also plan and manage marketing events that highlight the Honors College
experience and promote engagement.
The ideal candidate will:
Design and implement strategic
promotional efforts across digital, print, and social media to increase the
Honors College's visibility and strengthen engagement with students, faculty,
alumni, and community partners.
Create,
write, edit, and manage all social media content related to programs and
partners, and update the Honors College website.
Collaborate
with faculty, staff, and HC student organizations to post provided content
or develop content for posts requested through the internal Intake Form.
Stay
current with social media best practices, cross-channel updates, AI
developments, and Experience, Expertise, Authoritativeness, and
Trustworthiness (EEAT) content evaluation.
Manage
the newsletter and other digital tools for HC Communications &
Marketing. Provide guidance as Communications Liaison to optimize program
newsletters and digital practices.
Collaborate
with HC staff to enhance training materials, including slides,
presentations, and one-pagers, focused on using social media for program
recruitment and storytelling.
Develop
expertise in partner and program audiences by building relationships with
the Partner Development Team and program teams, and meeting regularly to
discuss updates and milestones.
Gather
photos and videos from programs and partners to build the Communications
& Marketing Team's content library.
Ensure
brand compliance in program digital communications and provide guidance
through training materials.
Source
partner and program stories by conducting interviews, gathering quotes,
capturing multimedia content, and brainstorming content approaches.
Co-manage
social media pages and engage with the community by responding to comments
and direct messages, and interacting with tagged and partner posts.
This role requires strong interpersonal skills and
exceptional verbal and written communication abilities. The ideal candidate is
flexible, excels at prioritization, and thrives with minimal supervision in a
fast-paced environment with competing deadlines. Success in this position
depends on building relationships and community, and a passion for the
college's mission and values.

See the Position Description for additional information.

Conditions of Employment

Minimum Qualifications
Bachelor's degree; at least 3 years of experience directly related to the duties and responsibilities specified.
Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Preferred Qualifications
Preferred qualifications:
Bachelor's
degree in Marketing, Communications, Journalism, Public Relations, or a related
field
3-5
years of experience in marketing, communications, or a related field,
preferably in higher education.
Strong
writing, editing, and storytelling skills.
Proficiency
in digital marketing, social media management, and analytics.
Experience
with design tools such as Adobe Creative Suite or Canva preferred.
Ability
to manage multiple concurrent projects and meet deadlines in a fast-paced
environment.
Demonstrated
ability to work collaboratively with diverse teams and stakeholders.
Experience
with Adobe Creative Cloud including Photoshop, Illustrator, Audition, and
Premiere.
Experience
with or willingness to learn Smartsheet.
Experience
with Microsoft Office suite, Teams, SharePoint, and Zoom.
Bilingual
in English and Spanish

Additional Requirements
Occasional evening or weekend work required for events.

Campus
Main - Albuquerque, NM

Department
Honors College Admin (787A)

Employment Type
Staff

Staff Type
Regular - Full-Time

Term End Date

Status
Exempt

Pay
Monthly: $3,844.53 - $5,399.33

Benefits Eligible
This is a benefits eligible position. The University of New Mexico provides a comprehensive package of benefits including medical, dental, vision, and life insurance. In addition, UNM offers educational benefits through the tuition remission and dependent education programs. See the Benefits home page for a more information.

ERB Statement
As a condition of employment, eligible employees working greater than .25 FTE as determined by the New Mexico Education Retirement Act must make mandatory retirement contributions. For more information, review the Benefits Eligibility at a Glance grid.

Background Check Required
Yes

For Best Consideration Date
4/20/2026

Eligible for Remote Work
No

Eligible for Remote Work Statement
N/A

Application Instructions

Only applications submitted through
the official UNMJobs site will be accepted. If you are viewing this job
advertisement on a 3rd party site, please
visit UNMJobs to submit an application.

A complete application packet must include the following materials:
1. Current resume.
2. Cover letter - describing how your background, skills, and experiences align with the position's qualifications and responsibilities.
3. Contact information for three professional references
4. Professional portfolio - provide a link to your portfolio or website showcasing examples of your work.
Copies of academic transcripts - unofficial copies are acceptable at the time of application; official transcripts may be requested later.

Positions posted with a Staff Type of Regular or Term are eligible for the Veteran Preference Program. See the Veteran Preference Program webpage for additional details.

The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class.

The University of New Mexico requires all regular staff positions successfully pass a pre-employment background check. This may include, but is not limited to, a criminal history background check, New Mexico Department of Health fingerprint screening, New Mexico Children, Youth, and Families Department fingerprint screening, verification of education credentials, and/or verification of prior employment. For more information about background checks, visit https://policy.unm.edu/university-policies/3000/3280.html. Refer to https://policy.unm.edu/university-policies/3000/3200.html for a definition of Regular Staff.

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