Director of Performance Marketing Sales

Primary Responsibilities

Recruit, hire, onboard, coach, and develop a team of Senior Performance Marketing Sales Consultants.

Establish a culture centered on curiosity, consultative selling, continuous learning, and client success.

Conduct regular one-on-one coaching focused on discovery, strategic thinking, proposal development, and client communication.

Observe sales calls and provide actionable coaching to improve effectiveness.

Develop career paths and growth plans for each team member.

Maintain clear performance expectations and accountability across the organization.

Ensure consultants consistently execute Audiohook's consultative sales methodology.

Review discovery processes, proposals, implementation plans, and go-live strategies to ensure quality and consistency.

Participate in strategic client meetings when executive support or additional expertise is beneficial.

Help consultants navigate complex opportunities, commercial negotiations, and implementation challenges.

Ensure opportunities are properly qualified before advancing through the sales process.

Improve win rates by strengthening sales methodology rather than increasing sales pressure.

Team Leadership

Recruit, hire, onboard, coach, and develop a team of Senior Performance Marketing Sales Consultants.

Establish a culture centered on curiosity, consultative selling, continuous learning, and client success.

Conduct regular one‑on‑one coaching focused on discovery, strategic thinking, proposal development, and client communication.

Observe sales calls and provide actionable coaching to improve effectiveness.

Develop career paths and growth plans for each team member.

Maintain clear performance expectations and accountability across the organization.

Sales Excellence

Ensure consultants consistently execute Audiohook's consultative sales methodology.

Review discovery processes, proposals, implementation plans, and go‑live strategies to ensure quality and consistency.

Participate in strategic client meetings when executive support or additional expertise is beneficial.

Help consultants navigate complex opportunities, commercial negotiations, and implementation challenges.

Ensure opportunities are properly qualified before advancing through the sales process.

Improve win rates by strengthening sales methodology rather than increasing sales pressure.

Business Planning & Forecasting

Own pipeline quality, forecasting accuracy, and overall sales organization performance.

Monitor pipeline health, conversion rates, sales cycle length, and deal quality.

Identify trends, bottlenecks, and opportunities for process improvement.

Develop quarterly business plans and resource recommendations.

Partner with executive leadership to establish targets, territories, and organizational priorities.

Cross-Functional Leadership

Serve as the primary bridge between Sales and Leadership.

Continuously improve the client handoff process from signed agreement through implementation.

Partner with Product and Engineering to improve technical implementation workflows.

Collaborate with Client Success to reduce churn by improving expectation setting during the sales process.

Ensure feedback from prospects and clients is incorporated into product, process, and messaging improvements.

Sales Process Development

Continuously refine Audiohook's consultative sales methodology.

Develop training programs, playbooks, proposal templates, discovery frameworks, and objection‑handling resources.

Improve qualification standards and ideal client profile definitions.

Standardize best practices around campaign planning, attribution education, implementation planning, and commercial structuring.

Drive consistency across every stage of the client buying experience.

Required Qualifications

8+ years of experience in digital advertising, performance marketing, affiliate marketing, ad tech, martech, media sales, or related industries.

3+ years leading high‑performing consultative sales teams.

Demonstrated success coaching sellers through complex solution‑based sales cycles.

Strong understanding of digital marketing strategy across paid search, paid social, affiliate marketing, attribution, customer acquisition, and performance measurement.

Experience building scalable sales processes and developing high‑performing sales organizations.

Exceptional coaching, communication, and leadership skills.

Strong analytical abilities with experience using pipeline metrics to improve organizational performance.

Preferred Qualifications – Experience leading teams that sell

Performance marketing solutions

Marketing technology

Affiliate marketing partnerships

Advertising technology

SaaS platforms

Digital media

Data and measurement platforms

Preferred Qualifications – Experience working with

Mid‑market and enterprise advertisers

Agencies

Affiliate networks

Marketing technology providers

Performance‑driven brands

Preferred Technical Knowledge

Conversion attribution

Pixel‑based tracking

Server‑to‑server integrations

Affiliate platform integrations

Marketing measurement

Customer acquisition strategy

Marketing analytics

Campaign implementation planning

Marketing technology ecosystems

What Success Looks Like
The Director builds an organization that consistently brings the right clients into Audiohook, structures campaigns for long‑term success, and develops consultants into trusted advisors rather than traditional salespeople.

The team is known for asking thoughtful questions, creating realistic implementation plans, educating clients on sophisticated marketing concepts, and setting expectations that lead to exceptional client retention and long‑term revenue growth.

The Director's success is reflected in:

Revenue growth

Consultant development

Forecast accuracy

High‑quality deal qualification

Reduced implementation issues

Strong client retention

Low voluntary churn

Effective cross‑functional collaboration

Continuous improvement of the sales process and client experience

Additional Information
This role requires an exceptional coach, operator, and strategist who enjoys building people as much as building revenue. The ideal leader creates an environment where consultants are empowered to think critically, solve problems collaboratively, and put long‑term client success ahead of short‑term transactions.

Rather than managing activity alone, the Director builds systems, processes, and people that consistently produce successful client outcomes and sustainable company growth.

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