Senior Director, Media Strategy

Senior Media Strategy Director
Jellyfish is a full‑service global digital agency that combines strategy, creative, data, and media buying and planning expertise with technology under one roof. With almost 2,000 Jellies across 38 offices worldwide, we are the unconventional global marketing partner of the future.

We understand both brand and activation. We ensure our clients reach, influence and connect with the right audiences and fans based on data that reveals insights to deliver exceptional creative solutions across any platform. We create culturally relevant creativity that cuts through clutter and sets hearts on fire.

As part of the Brandtech Group, we’re at the forefront of deploying GenAI tools across every aspect of what we do, and in PencilPro we have the world’s No 1 generative AI platform, revolutionising creative production, distribution, and performance prediction.

Capability Overview
The Senior Media Strategy Director is a senior strategic leader responsible for shaping and driving integrated, audience‑first, and data‑led media strategies across both digital and traditional channels. This role goes beyond media planning, focusing on high‑level client engagement, cross‑market integration, and the application of advanced data, technology, and AI to deliver business outcomes. The Senior Director plays a critical role in connecting brand, performance, and communications strategy—guiding clients and internal teams toward modern, full‑funnel marketing solutions.

Fundamental Responsibilities

Act as a trusted advisor to senior clients, simplifying complex media and business challenges while identifying opportunities for growth

Lead strategic discussions with senior stakeholders, ensuring media investment aligns with broader business and brand objectives

Drive new business development and multi‑market pitches in collaboration with Jellyfish Growth teams

Lead integrated, multi‑market communication strategies across paid, owned, and earned channels, ensuring cohesive and compelling narratives. Deliver strategic direction across full‑funnel media ecosystems, including both digital and traditional channels (Linear TV, DRTV, National & Local media)

Champion audience‑first planning, leveraging data, insights, and tools (e.g., GWI, research, segmentation) to inform strategy

Lead the adoption of innovative and technologically advanced solutions, including AI, GenAI, MMM, and cloud‑based measurement approaches

Nurture senior client relationships, proactively identifying opportunities to drive commercial success

Inspire new ideas and fresh strategic thinking across media, content, and creative

Provide clear strategic direction to planning and activation teams, ensuring seamless integration across disciplines

Partner with cross‑functional teams (creative, data, tech, and insights) to deliver unified marketing solutions

Mentor and develop teams, fostering a high‑performance culture grounded in collaboration, innovation, and accountability

Lead multi‑market pitches for Paid Media in collaboration with Jellyfish Growth teams

Additional Delivery Expectations

Work alongside media planning and practitioner teams to provide broad direction on which paid and earned media channels best support reaching desired brand outcomes

Inspire new ideas and fresh direction, whether in strategy, media, content or creative—keeping a constant eye on category, audience, trends and new developments in digital marketing

Recommend appropriate brand or campaign performance measurement based on an understanding of measurements and available tools
Ensure that briefs are inspiring, based on consumer and category insights, include a clear and single‑minded measurement approach, and follow strategic objectives

Develop long‑lasting relationships with clients and add value to their business

Qualifications

6+ years of experience in media strategy, communications planning, or integrated marketing roles within an agency or multinational organization

Demonstrated experience across both digital and traditional media channels, including Linear TV, DRTV, and National/Local media planning

Strong expertise in audience strategy, segmentation, and insight development, with hands‑on experience using tools such as GWI

Proven ability to develop integrated, full‑funnel media strategies that connect brand and performance outcomes

Exceptional leadership and team management experience, including mentoring and developing high‑performing teams

Strong stakeholder management skills, with the ability to influence and communicate effectively at senior levels

Advanced understanding of data, analytics, MMM, AI‑driven solutions, and measurement frameworks

Demonstrated expertise in building compelling strategic narratives for pitches and client presentations

Deep understanding of the evolving media landscape, including emerging technologies, platforms, and consumer behaviors

High personal standards with a commitment to quality, rigor, and continuous improvement

A collaborative team player who embodies Jellyfish values and contributes to a positive, high‑performing culture

Compensation
Compensation Range: $170K – $200K

EEO Statement
All your information will be kept confidential according to EEO guidelines.

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