Senior Director, Media Strategy

Senior Director, Media Strategy

Paid Media

Full-time

Senior

Dallas TX

LERMA/ is seeking a Senior Director, Media Strategy — a leader who understands how media shapes culture and how culture drives connection. This roleis responsible forbuilding modern, insight-driven media strategies that move people and deliverreal businessimpact.

You’ll sit at the intersection of strategy, storytelling, and innovation — partnering across disciplines to ensure media is not just a channel, but a driver of meaningful brand experiences. As a senior leader, you’ll guide clients, grow the business, and develop a team that’s curious, collaborative, and built for what’s next.

Key Responsibilities
Shape What’s Next

Lead the development of culturally relevant, forward-thinking media strategies grounded in data, creativity, and emerging technologies

Ensure media approaches are aligned to business goals and designed to deliver measurable impact

Partner across Brand Strategy, Data & Analytics, and other disciplines to create cohesive, audience-first plans

Represent media as a core voice in integrated strategy, ensuring it plays a central role in how ideas come to life

Lead Clients & Grow the Business

Act as a trusted advisor to senior clients, building relationships rooted in insight, honesty, and impact

Drive growth across existing and new business through strong strategic thinking and innovative ideas

Bring a deep understanding of category dynamics, cultural shifts, and consumer behavior to every engagement

Drive Performance & Accountability

Ensure teams are set up for success with clear direction, strong briefs, and aligned expectations

Oversee the full media lifecycle, including planning, investment, and financial management

Leverage data, analytics, and evolving tools to continuously optimize performance and strengthen outcomes

Build & Inspire Teams

Lead and grow a high-performing media team, creating an environment that values curiosity, collaboration, and accountability

Provide clear direction, mentorship, and opportunities for development across all levels

Ensure teams are structured and resourced effectively to deliver great work and sustainable growth

Champion LERMA/’s values and foster a culture that reflects who we are and how we work

Stay Connected to Culture & Innovation

Keep a pulse on the evolving media landscape, from new platforms to shifting consumer behaviors

Translate trends into meaningful opportunities for clients and the agency

Build strong relationships with media partners to unlock new ideas and capabilities

Contribute to LERMA/’s voice in the industry through thought leadership and POVs

Qualifications & Experience

10+ years of experience in media strategy, planning, or related disciplines

5+ years leading teams and managing people

Proven ability to develop and lead integrated, cross-channel media strategies

Strong analytical mindset with comfort translating data into actionable insights

Track record of driving client success and contributing to business growth

Experience with upfront negotiations and working within restricted categories is a plus

Skills & Attributes

A clear point of view and the ability to influence at senior levels

Strong organizational skills with the ability to manage multiple priorities

Attention to detail and a commitment to quality

Confident communicator and presenter

Collaborative mindset with a passion for integrated work

Proactive problem-solver who takes initiative

Comfortable navigating a fast-paced, evolving environment

What We Offer

Competitive salary based on experience

Paid company holidays and vacation earned per year

Paid sick leave

Comprehensive benefits package including medical, dental, vision, life/ADD, and short-/long-term insurance

401k and annual profit-sharing retirement plans

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