Director of Marketplaces & Retail Media

TRUEWERK is looking for an experienced Director of Marketplaces & Retail Media to own and scale how we show up on Amazon, TikTok Shop, and whatever channel comes next. Based in Denver, this role sits at the intersection of commerce strategy, retail media, and brand performance — with real P&L on the line.

You’ll own the full commercial engine behind our marketplace business: media strategy, campaign activation, catalog health, measurement, forecasting, and channel expansion. You know performance because you’ve lived it — hands on keyboard, in the data, figuring out what’s actually working, and building the systems that make growth predictable instead of lucky.

This role calls for someone who can operate at every altitude: pitching channel strategy to leadership on Monday, pulling your own reporting on Tuesday. You connect brand media investment to marketplace results, and you help break down the walls between DTC, wholesale, and marketplace so the whole business runs as one system instead of three.

If you’re a strong project manager who keeps internal teams and agency partners moving together, and you move fast, trust the data, and want a job where the results speak for themselves — we want to talk to you.

Role & Responsibilities

Own the full P&L for Amazon and marketplace channels — revenue, contribution margin, forecasting, and board-level reporting

Set strategic direction for the marketplace business, including channel prioritization, promotional cadence, and long-term growth roadmap

Support demand planning and inventory forecasting for marketplace channels, working closely with operations and supply chain to ensure inventory levels support growth targets and promotional plans

Work closely with our agency partner and internal teams to track and manage inbound shipments, FBA inventory health, restock cadence, and stranded or aged inventory to protect channel performance and margin

Evaluate marketplace expansion opportunities — emerging channels and specialty retail — and build GTM roadmaps that sequence entry without overextending the business

Retail Media & Performance Activation

Own retail media strategy and activation across Amazon Ads and TikTok Shop, staying current on new ad formats, RMN capabilities, and platform developments

Partner with performance and brand media teams to leverage retailer first‑party shopper data beyond the channels we sell on — tapping RMN audience data to build prospecting reach, inform targeting, and extend brand presence to high‑intent shoppers across the retail ecosystem

Partner with e‑commerce and marketing to develop and execute TikTok Shop media and content strategy from launch through scale

Agency & Project Management

Serve as primary point of contact and day‑to‑day lead for Optivations and other agency/vendor partners

Set clear performance expectations for agency partners — scope, deliverables, success metrics, and accountability cadence — with a clear point of view on what stays in‑house vs. what partners own

Build and maintain a project management structure that keeps internal teams, agency partners, and stakeholders aligned across marketplace initiatives

Identify and elevate blockers early, and manage competing priorities to keep initiatives on track

Measurement & Cross‑Channel Intelligence

Help eliminate attribution blind spots so leadership has a clear view of how media spend drives commercial performance

Deliver weekly and monthly reporting that gives the executive team and board an honest, forward‑looking view of marketplace performance

Monitor Amazon Rufus and emerging AI‑driven discovery platforms to keep content optimized for how customers search and discover products

Catalog, Content & Digital Shelf

Own the digital shelf across all marketplace channels — PDP optimization, A+ content, brand store experience, SEO, and AI‑optimized copy

Partner with creative and brand teams to ensure marketplace content reflects brand standards and converts at a high level

Build and maintain a catalog management system that keeps listings accurate and performing across every channel

Qualifications
Must Have

7‑10+ years of hands‑on experience managing a DTC brand’s Amazon and/or Walmart marketplace, with direct P&L accountability

Experience scaling an Amazon or Walmart business from $10M–$20M to $50M+

Deep activation expertise across Amazon Ads — Sponsored Products, Sponsored Brands, Sponsored Display, and DSP — with proven hands‑on platform experience

Experience with demand planning, inventory forecasting, and FBA inventory management in a marketplace environment

Experience managing the relationship with a digital media and retail agency, holding partners accountable to clear performance standards

Strong analytical fluency — able to build forecasts, diagnose performance at the root cause level, and translate data into clear executive narratives

Strong measurement mindset, with deep experience in AMC and incrementality testing, connecting media investment to commercial outcomes beyond reported ROAS

Experience with or strong working knowledge of AI‑driven software (Intentwise, Pacvue, Skai, Helium 10, Jungle Scout, etc., or equivalent retail media/marketplace management platforms)

Proficiency with Amazon’s Seller Central or Amazon Marketing Cloud; Walmart’s Seller Center or Walmart Connect; NetSuite; and Shopify

Preferred

Experience at a consumer/lifestyle brand, high‑growth DTC company, or performance‑oriented agency

Background in apparel, outdoor, performance gear, or workwear‑adjacent categories strongly desired

Familiarity with TikTok Shop, Walmart Connect, and specialty retail marketplaces, and how to sequence channel expansion strategically

Experience with AI‑driven content optimization and understanding of how LLM‑based discovery platforms like Amazon Rufus are changing search and content strategy

Experience partnering with operations teams to optimize supply chain efficiency

About TRUEWERK
At TRUEWERK, we believe craftsmanship is a mindset that should be applied to every endeavor. We value precision in the details, discipline in the process, and a commitment to excellence whether we’re building a house or a spreadsheet.

We believe the people whose skilled, physical work keeps our society running deserve gear that mirrors the tremendous value they create. We meticulously design, test, and refine every product to optimize performance and reflect the pride and professionalism of the people who rely on it.

We serve customers across the U.S. and Canada through TRUEWERK.com, Amazon, and a growing network of retail and enterprise partners. Backed by a dedicated team of about 50 employees and a strong growth trajectory, we’re building a company – and a culture – grounded in performance, integrity, and continuous improvement.

TRUEWERK is committed to providing fair and competitive compensation through a combination of base salary and performance‑based bonuses. Other benefits include but are not limited to:

Employer‑paid medical (HDHP & PPO options) and dental plans

Optional vision, pet, accident, cancer, critical illness, and hospitalization insurance

Company‑sponsored life, AD&D, short‑term disability, and long‑term disability coverage

Affordable coverage for dependents and domestic partners

HSA with monthly employer contribution

FSA, dependent care, and commuter spending accounts

Employee Assistance Program (free mental health, financial, and legal counseling)

Volunteer and community‑building opportunities

401(k) with company match

Monthly hybrid work stipend

Hybrid working schedule (with great snacks!)

Annual performance bonus

Unlimited PTO policy and paid company holidays

Free workwear for you and discounts for friends and family!

Salary Range: $150,000‑$170,000 per year + bonus

Applications for this role are expected to be accepted through July 31, 2026

TRUEWERK is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at TRUEWERK are based on business needs, job requirements, and individual qualifications, without regard to race, color, age, religion, family or parental status, pregnancy, sex, gender identity, sexual orientation, national origin, disability, genetic information, or any other protected characteristic as outlined by federal, state, and local laws.

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