Vice President of Channel Marketing
About the Company
Global asset manager expanding its marketing team to support U.S. wealth channels.
Industry
Investment Management
Type
Privately Held
About the Role
The Company is seeking a Vice President of Channel Marketing to join its Global Marketing Team. The successful candidate will be responsible for leading the content strategy and marketing initiatives across wealth channels, with a focus on client communications and high-impact messaging. This role involves creating thought leadership and product marketing content, developing campaigns across various platforms, and building strong relationships to identify content opportunities. The ideal candidate should have a bachelor's degree in marketing, business, or a related field, with 5-8+ years of experience in channel marketing, product marketing, or wealth marketing within asset management. A strong understanding of RIAs, broker/dealer, and independent firms, as well as knowledge of investment products and experience with alternatives and private markets investment solutions, is essential.
Applicants for the Vice President of Channel Marketing position at the company should be adept at creating and executing marketing strategies that resonate with the target audience. The role requires a candidate with a proven track record in developing and implementing successful marketing campaigns, particularly in the digital, events, and social media space. The ability to work with a diverse range of investment products and a deep understanding of the financial services industry, including regulatory considerations, is crucial. The role is based in the U.S. and the candidate should be prepared to work in a hybrid environment, with a minimum of 3 days a week in the office.
Functions
- Marketing
- Product Marketing