Vice President of Channel Marketing
About the Company
Global asset management company expanding its Global Marketing Team.
Industry
Investment Management
Type
Privately Held
About the Role
The Company is seeking a Vice President of Channel Marketing to join its Global Marketing Team. The successful candidate will be responsible for leading the content strategy and marketing initiatives across wealth channels, with a focus on client communications and high-impact messaging. This role involves creating thought leadership and product marketing content, developing campaigns across digital, events, and social platforms, and building strong relationships to identify content opportunities. The ideal candidate should have a bachelor's degree in marketing, business, or a related field, with 5-8+ years' experience in channel marketing, product marketing, or wealth marketing within asset management. A strong understanding of RIAs, broker/dealer, and independent firms, as well as knowledge of investment products and experience with alternatives and private markets investment solutions, is essential.
Applicants for the Vice President of Channel Marketing position at the company should be adept at leading content strategy and marketing initiatives, particularly in the context of client communications and high-impact messaging. The role requires the development of thought leadership and product marketing content, as well as the creation of campaigns across various digital, event, and social platforms. Building and maintaining strong relationships to identify content opportunities is also a key aspect of the job. The successful candidate will be part of a robust team and will be expected to contribute to the firm's expansion in the U.S. wealth distribution channels. A hybrid work schedule is offered, and the role is based in the firm's Connecticut office.
Functions
- Marketing
- Product Marketing