Head of Marketing - Cybersecurity

Head of Marketing - Cybersecurity
Edison, NJ or NYC, NY
Travel Requirement: 30%
Job Description
We are hiring a senior Head of Marketing for our global Cybersecurity Business Unit, a high-impact leadership role focused on driving pipeline growth, demand generation, and brand positioning at scale. The role reports jointly into the global marketing organization and the cybersecurity business leadership, and requires a commercially driven leader who can operate effectively in a complex, global matrix environment while influencing senior stakeholders.

We are specifically targeting candidates with 15+ years of marketing leadership experience, including proven cybersecurity marketing expertise (non-negotiable) and clear ownership of performance marketing, pipeline contribution, and revenue impact. The ideal profile combines strong brand-building capabilities with demand generation excellence, is fluent in applying AI in modern marketing, and holds an MBA in Marketing (strongly preferred/required). Experience within global system integrators, consulting firms, or cybersecurity organizations is highly relevant.

From a screening perspective, prioritize candidates who can demonstrate measurable business outcomes (pipeline, conversion, ROI), experience leading global campaigns and go-to-market programs, and the ability to position complex cybersecurity offerings clearly for enterprise buyers. Avoid candidates with purely communications or brand backgrounds, without demand ownership, cybersecurity depth, or global exposure.

Key Responsibilities

Growth & Performance Marketing Leadership

Own end-to-end global marketing strategy with accountability for pipeline contribution, demand generation, and revenue influence

Design and execute integrated, multi-channel campaigns aligned to priority industries and growth markets

Collaborate with industry teams on account-based marketing (ABM) for strategic accounts and high-value opportunities

Define and track KPIs across funnel performance, marketing ROI, and conversion metrics**

Brand & Market Positioning

Build a distinctive global cybersecurity brand narrative, strengthening market positioning

Lead development of differentiated messaging anchored in business outcomes and digital trust

Drive external visibility and thought leadership (analyst relations, flagship reports, media engagement)

Ensure global consistency of messaging and brand execution

Go-to-Market & Offering Activation

Partner with business leaders on go-to-market strategies for cybersecurity services and solutions

Lead global launches to ensure market resonance and commercial traction

Translate complex cybersecurity capabilities into clear, compelling value propositions

AI-Driven Marketing Transformation

Embed AI-driven marketing practices across personalization, targeting, and performance optimization

Drive data-led decision-making and continuous optimization of campaigns

Champion adoption of modern marketing technologies at scale

Content & Thought Leadership

Lead a robust global thought leadership agenda

Oversee development of high-impact content and executive narratives

Position TCS as a trusted authority in cybersecurity transformation and resilience

Global Stakeholder & Team Leadership

Lead within a global matrix environment, and distributed senior stakeholders across geographies

Drive alignment across busines s, industry, geo and marketing teams

Inspire cross-functional collaboration to deliver measurable outcomes

Experience & Qualifications

15 years of progressive marketing leadership experience** in B2B technology or consulting environments

Proven cybersecurity marketing experience is mandatory**, with deep understanding of the market and buyer landscape

Demonstrated success in performance marketing and demand generation at scale

Strong expertise in messaging, strategy, positioning, and thought leadership

AI fluency required, with practical experience applying AI in marketing transformation

Experience working in a global organization

Strong executive communication skills with the ability to engage C-suite stakeholders

MBA in Marketing (or equivalent advanced degree) strongly preferred / required**

Strategic mindset combined with strong execution discipline

#J-18808-Ljbffr