Marketing Manager

About Us
Pinnacle Travel Group (PTG) is a proudly Western Australian, family-owned company delivering exceptional transport experiences across land and sea. Our brands include Rottnest Fast Ferries, Pinnacles Coachlines, Australian Pinnacle Tours, Quokka Coaches, Kimberley Quest, The Great Escape Charter Company, Whale Watching Perth, Integrity Coachlines, and Lancelin 4x4 Adventures.

The Role
We are looking for an energetic, creative, and commercially minded Marketing Manager to lead our growing marketing team and help drive bookings, brand awareness, and business growth across our diverse portfolio. This is a genuine leadership opportunity for someone ready to take ownership of the department and drive a real impact across the business.

Based at our Malaga office and reporting directly to senior management, you will lead a small internal marketing team while overseeing the planning, execution, and performance of marketing initiatives across a varied portfolio of tourism and transport brands. From digital campaigns to content coordination on Rottnest Island to strategic planning in collaboration with operational managers to promote new experiences, there is always a challenge on the horizon. Ultimately, you’ll be responsible for ensuring our incredible brands are promoted to their full potential to support the company’s growth.

Responsibilities

Lead, mentor, and develop a small marketing team.

Work collaboratively with company leaders to develop and implement marketing strategies across multiple brands.

Manage digital marketing campaigns including paid search, social media, and email marketing.

Oversee website content, SEO, and online customer experience.

Coordinate content creation, photography, videography, and promotional material.

Manage agency and supplier relationships where required.

Monitor campaign performance and provide reporting on ROI and commercial outcomes.

Work closely with operational teams to identify new marketing opportunities.

Protect and strengthen the brand presence across all business units.

Manage overall reporting including department budgets.

About you
We’re looking for someone who enjoys being hands‑on and getting involved, while also providing leadership, training, and direction to the team. Ideally you’ll have:

3+ Years marketing experience across digital marketing, brand management, and campaign delivery.

Previous experience leading and mentoring people while overseeing projects or marketing initiatives.

A strong commercial mindset with a focus on generating bookings, revenue, and overall business growth.

Capable of building strong relationships and engagement across all levels of the organisation.

Excellent written and verbal communication skills.

Strong organisational skills and the ability to manage multiple projects simultaneously.

Experience analysing campaign performance and making data‑driven decisions.

Tourism, hospitality or travel industry experience will be highly regarded.

A positive attitude, strong work ethic and willingness to work in a fast‑paced environment.

Why Join Pinnacle Travel Group?

A friendly, welcoming environment.

Competitive salary package based on experience.

Work across some of Western Australia’s most recognised tourism brands.

Genuine opportunity to shape the future of our marketing function.

Encouraged to develop your career as the business continues to grow and innovate.

Staff travel fringe benefits including free travel to Rottnest Island for you and your family.

Employee and family support through our dedicated free Employee Assistance Program (EAP).

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