Director of Sales Marketing

As Head of Marketing , you will own the strategy and execution that turns AFC into a recognized logistics leader, fueling real pipeline, bigger wins, and measurable revenue growth across trucking, brokerage, and leasing . This is not a “likes and clicks” role. It’s a builder seat for a commercially minded marketer who loves partnering with sales, creating a repeatable demand engine in HubSpot, and launching content that earns attention in the market. If you want a role where your work directly shows up in the pipeline report and on the scoreboard, this is it.

Mission
Lead Marketing and build AFC’s go-to-market engine to drive pipeline, strengthen brand, and increase revenue across trucking, brokerage, and leasing.

What You’ll Own

Equip sales with tools, messaging, and materials to close more deals

Build core enablement assets (pitch decks, one-pagers, case studies, email sequences)

Generate qualified leads and sales-ready opportunities (not vanity metrics)

Build campaigns that convert; measure, learn, and improve continuously

Social and Content

Build authority for AFC on LinkedIn and key industry channels

Create content that supports sales conversations and positions AFC as a trusted logistics partner

RevOps Alignment (HubSpot)

Align marketing with sales using CRM workflows in HubSpot

Own lead lifecycle definitions, attribution, funnel reporting, and handoff SLAs

Brand

Establish AFC as a leader in logistics through consistent positioning, messaging, and market presence

What Success Looks Like

Higher win rates and larger deal sizes

Strong brand presence in the market

Better alignment between marketing and sales (process, reporting, execution)

Ideal Candidate

5 to 10 years in B2B marketing (logistics, SaaS, and/or services)

Strong commercial mindset (revenue-first, not clicks-first)

Experience partnering closely with sales teams

Builder who can create systems from scratch (process, content engine, reporting, GTM rhythm)

Base Salary depending on Experience $90,000-$110,000

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