Director of Media Planning

Leading media strategy development and audience planning, the full-time remote Director of Media Planning will manage a team of media planners to create integrated media plans, optimize campaign outcomes, and drive revenue-maximizing strategies for Macy's Media Network.
Key responsibilities

Lead and develop a team to create integrated media plans that align with advertiser KPIs and campaign objectives
Establish effective planning processes to ensure all deadlines and client commitments are met
Advance audience segmentation strategies to improve targeting capabilities and campaign effectiveness

Required qualifications

Bachelor's degree or equivalent work experience in a related field
8-10 years of Media Planning experience within a digital media environment; 2-3 years in Yield Management
Strong quantitative and analytical skills with the ability to interpret complex data
Proven success in leading and developing high-performing teams
Advanced proficiency in Excel and PowerPoint, along with experience using various advertising platforms