Head of E-Commerce & Marketing

Reports To: CEO

About the Role
We are seeking a strategic and hands‑on Head of E-Commerce & Marketing to lead digital commerce, performance marketing, and brand growth initiatives for a nationally recognized fashion retail brand. This role will drive online revenue growth, customer acquisition, retention, and omnichannel strategy while leading cross‑functional teams and reporting directly to the CEO.

Key Responsibilities

Own e‑commerce P&L and drive revenue growth

Lead Shopify Plus optimization, CRO, UX, and merchandising

Manage paid media, SEO, influencer, email, and SMS marketing

Drive customer acquisition, retention, loyalty, and personalization strategies

Lead brand campaigns, content strategy, and digital storytelling

Collaborate across merchandising, retail, operations, and creative teams

Mentor internal teams and manage agencies/vendors

Track KPIs including ROAS, CAC, LTV, and conversion performance

Qualifications

8–10+ years in e‑commerce, digital marketing, or DTC retail

3+ years in a leadership role

Strong experience with Shopify/Shopify Plus, Meta Ads, Google Ads, Klaviyo, and analytics tools

Proven success scaling fashion, apparel, or retail brands

Strong analytical, leadership, and communication skills

Preferred

Experience in women’s fashion, plus‑size, or multicultural brands

Omnichannel retail and retention marketing experience

What We Offer

Executive leadership opportunity reporting to the CEO

Competitive compensation + performance incentives

High‑growth, collaborative work environment

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