Manager Brand Marketing - International Division

Position at Jackson Family Wines: Brand Manager

The Brand Manager delivers the brand vision and critical business objectives across sales channels for a collection of wineries within the International marketing division. The role recommends and executes strategic initiatives to address market opportunities, maximize business performance, and build brand equity. The Manager also manages cross‑functional partners by motivating, setting clear goals and milestones, and prioritizing key initiatives.

Responsibilities

Develop and execute the annual and long‑term strategic plans

Directly manage Brand Markers, including Associate Brand Manager

Manage P&L of assigned businesses proactively, driving strategies and tactics leading to sequential revenue and contribution growth

Direct annual sales forecasts and planning by channel, global allocations, inventory management, and trend analysis

Responsible for all pricing and programming

Manage all innovation, packaging development and execution

Collaborate across all key departments to build and maintain strong relationships (Winemaking, Creative, Direct to Consumer, Sales, Public Relations and Digital)

Deliver presentations frequently to sales, senior management, and ownership

Manage all strategy and planning for in‑market activity, including winemaker and spokesperson market work

Communicate brand positioning, key selling points, and new initiatives to support teams

Align with sales to develop, implement, and evaluate field sales programs

Act as a brand ambassador and host at events, wine dinners, trade events, distributor presentations, and account visits

Present to sales, senior management, and ownership to secure approval for large and small initiatives

Reporting to: Associate Brand Manager

Requirements

5+ years relevant work experience managing and growing brands, including:

3+ years of direct P&L management and responsibility

2+ years of managing and developing direct reports

Track record of successful brand growth

Experience in building strategic brand plans that drive profitable growth

Advanced understanding of various pricing strategies across multiple markets and channels

Advanced understanding of common programs such as Excel, PowerPoint, and Word

Wage Transparency
The annual salary for this role ranges from $120,000 – $140,000. Compensation will be determined by candidate experience, skills, and location.

Benefits

Health Benefits – Medical, Dental, Vision, Disability & Life insurance

401(k) with employer match

Generous time off including vacation, holidays, and paid health time

Paid volunteer time

Learning & Development opportunities

Modern Health virtual mental health & coaching visits

Wine discounts

Jackson Family Wines is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All employment decisions are based on merit and business needs.

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