Head of Marketing

About Yuzu
At Yuzu, we’re building the next-generation health insurance company. We are NOT building a digital brokerage or an AI wrapper - we are going deeper to build the foundational infrastructure required to power tomorrow’s health plans. We believe that software can unlock the ability to build health plans that are affordable, adaptable, and scalable. Yuzu’s platform will be core to this future.

So how does this actually work? Over 70% of employer-sponsored health plans are self-funded, meaning the employer acts as the insurer and directly covers employees' healthcare costs. This allows companies to customize benefits, gain flexibility, and save money. Self-funded employers partner with a Third-Party Administrator (TPA) to handle the behind-the-scenes plan administration, like processing claims and managing benefits.

The TPA industry is a $500bn sleeper industry that has historically been seen as a services business, bogged down by manual processes and legacy systems.

Yuzu is different. We are a vertically integrated & tech-enabled TPA, currently servicing thousands of companies. We differentiate by helping innovative health plans come to life by facilitating new ways to pay for and access healthcare covered by insurance. Yuzu’s goal is to make it as easy for any business to create and manage a custom health plan as it is to create a storefront on Shopify.

The Opportunity
We're looking for a versatile, execution-oriented Head of Marketing (director level) to own and drive our marketing function. You'll manage the full spectrum from brand and events to regional health system plan marketing, ensuring Yuzu shows up powerfully at every stage of the funnel and in every market we enter.

What You'll Do:

Plan, manage, and execute strategic events including industry summits, broker events, and regional launches

Develop and execute marketing campaigns for health system plans at the local and regional level

Build and maintain our brand voice across channels, e.g., digital, print, events, and partner co-marketing

Partner with sales, partnerships, and the health system teams to ensure marketing supports pipeline goals

Oversee external marketing vendors and agencies as needed

Track marketing performance, analyze results, and continuously optimize tactics

Own our content calendar, email programs, and social media presence

The Skillset

5+ years of marketing experience, ideally in B2B or healthcare

Demonstrated ability to manage events, campaigns, and multiple projects simultaneously

Experience with both brand/content marketing and performance/demand generation

Strong written communication and creative instincts

Comfort working in a lean, startup environment where you'll be a team of one (to start)

90 Days at Yuzu
The First 30 Days

Get embedded across the company and learn what makes Yuzu differentiated

Audit the current marketing motion, content, conference presence, and event strategy

Assess how Yuzu is currently showing up across:

events

blogs / written content

LinkedIn / social presence

and co-branded customer materials

Build an initial point of view on Yuzu’s voice and audience segmentation

The First 60 Days

Define the core marketing strategy and recommend where the function should go

Establish Yuzu’s voice and messaging framework

Build an initial events plan for:

fall health system summit

spring broker summit

and conference presence

Recommend a plan for content production, including ownership and cadence for blogs and LinkedIn

Outline how co-branded marketing with customers should work

90 Days & Beyond

Launch the first repeatable marketing programs for events, content, and audience outreach

Establish a content production cadence across blogs, speaker opportunities, and panel appearances

Own Yuzu’s presence at 2–4 major conferences per year

Support 1–2 regionally targeted campaigns, including stakeholder events such as happy hours and dinners, and develop the supporting branded materials

Salary & Equity
In this role, you’ll receive an $180,000 - $240,000 salary, bonus, early equity, and full benefits.

Location
5 days a week in our West Village, New York office

The Perks

Flexible PTO : Unlimited

Paid health benefits 100%: Medical, vision, and dental

401k Provider and match

Productivity Stipend: $3000/annually

Home Office Stipend: for remote employees

Team Outings and Offsites: We just went to a mets game!

Daily in-office Lunch

Company Swag

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