Sr. Director, Marketing - RX Parasiticides

Sr. Director, Marketing - RX Parasiticides
As a key leader within the marketing team, you will lead, develop, and drive all aspects of our brands for the RX Parasiticides category. In this role, you will be responsible for advancing marketing capabilities, leading high‑performing teams, and advocating for strategic marketing efforts to drive business growth.

Responsibilities:

Business Ownership:

Enables delivery of Elanco P&L for Pet Health and manages budget for RX PARASITICIDES portfolio.

Identify and track health and performance KPI for assigned portfolio.

Ensures commercial readiness by overseeing development and execution of plans with brand teams within assigned areas.

Identifies and steers growth initiatives for assigned portfolio.

Ensures accuracy of forecast.

Strategy Development:

Leads development of strategic plan for assigned portfolio.

Develops portfolio strategy for assigned group of products, ensuring maximization of brand potential including lifecycle management.

Leads development of brand plans for assigned group of products.

Works collaboratively with Pet Health Innovation (US and Global) and R&D to identify areas for exponential expansion.

Entrepreneurial spirit – creativity to identify opportunities when others may not see them and a willingness to roll up your sleeves to execute.

Brand Messaging and Activation:

Defines and updates positioning, where appropriate in collaboration with key cross‑functional partners.

Works collaboratively with cross functional partners, including vet sales Retail, Digital Transformation and lead agency/ies to develop integrated marketing campaigns for focus and select defend brands.

Insights and Analytics:

Insights expertise—understands what research to do and works with Insights COE to action research projects.

Excels in reading, interpreting, and analyzing research and other reports and making strategic and tactical recommendations based on this data.

Managerial:

Leverage diversity of team to strengthen performance and results.

Drives Team engagement to maximize business results.

Provide career growth opportunities while also delivering constant feedback along with the tools needed to achieve long term professional growth.

Minimum Qualifications:

Education: Bachelor’s Degree or equivalent level of experience

Experience: A minimum of 7 years of experience in marketing or business management

Top Skills: Strategic brand planning and P&L management

Preferred Qualifications:

Entrepreneurial spirit with the creativity to identify unique opportunities and a willingness to roll up your sleeves to execute.

Demonstrated expertise in actioning research projects and interpreting data to drive business results.

Proven ability to lead complex product expansion initiatives and manage product lifecycles.

Strong analytical skills with proficiency in reading and interpreting complex performance reports to guide tactical recommendations.

Experience collaborating across diverse functions including Innovation, R&D, and Digital Transformation.

Location: Indianapolis, IN – Hybrid Work Environment
Travel: 15%

Benefits:

Multiple relocation packages

Two weeklong shutdowns (mid‑summer and year‑end) in the US (in addition to PTO)

8‑week parental leave

9 Employee Resource Groups

Annual bonus offering

Flexible work arrangements

Up to 6% 401K matching

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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