Social Media and Marketing Coordinator

Job Title
Social Media and Marketing Coordinator for Plastic Surgery Practice

About Us
At Maia Plastic Surgery, we specialize in providing top-tier plastic surgery services to our patients. Our commitment to excellence, patient care, and innovative techniques sets us apart in the industry. We are looking for a talented and creative Social Media and Marketing Coordinator to join our team.

Job Description
We are seeking a dynamic and motivated Social Media and Marketing Coordinator to work on marketing-related projects and social media for our plastic surgery practice. The ideal candidate will have a strong background in social media, photography, marketing, excellent communication skills, and a passion for the healthcare and aesthetics industry.

Key Responsibilities

Create stories and reels (daily) for surgical and non-surgical content that meets our brand standards and speaks to our audience demographic.

Program treatments and promotions into the rewards app with relevant graphics.

Manage skin care website, ensuring up-to-date pricing, product availability, and discounts.

Create and design 2-3 monthly newsletters using ConstantContact with the Marketing Director’s vision and final approval.

Organize photo uploads, gallery updates, and content organization.

Respond to all patient inquiries on social media and input leads into the CRM for follow-up.

Responsible for pre-op and post-op photos and videos for both surgical and non-surgical patients.

Capture video testimonials.

Take high-quality, standard Pre-Op and Post-Op Photos of Patients during a clinic day.

Collaborate with the Marketing Director on metrics analysis and strategy adjustments.

Familiarity with the Leads Process, surgical pricing, and treatment options, and handle leads as needed.

Develop and implement comprehensive marketing strategies to promote our services and brand.

Manage and grow our social media presence across platforms (Instagram, Facebook, Twitter, LinkedIn, Youtube, etc.).

Produce, select, edit, and prepare promotional videos, photos, and pictures for different platforms and marketing campaigns.

Plan and execute marketing campaigns, including email marketing, online advertising, and promotions.

Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as needed.

Collaborate with the team to ensure consistent messaging and branding across all channels.

Coordinate events, webinars, and community outreach programs.

Stay up-to-date with industry trends and best practices in marketing and social media.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field.

2+ years of experience in marketing, preferably in the healthcare or aesthetics industry.

Proficiency in social media platforms and tools.

Strong writing, editing, and communication skills.

Creative thinking and the ability to generate innovative marketing ideas while staying true to our brand's voice.

Excellent organizational and project management skills.

Experience with video editing like Premiere or Capcut.

Experience with Canva.

Knowledge of SEO and web analytics tools is a plus.

What We Offer

Competitive salary and benefits package.

Opportunity to work with a dedicated and professional team.

A dynamic and supportive work environment.

Opportunities for professional growth and development.

Job Type
Full-time

Pay
$28.00 - $33 per hour

Expected Hours
30-40 per week

Benefits

401(k)

401(k) matching

Health insurance

Paid time off

Vision insurance

Schedule

Monday to Friday

Occasional filming 1 Saturday a month

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