Senior Google Search Growth Strategist

Build the Future of Search for One of the Fastest-Growing Sports Performance Brands.

About Kinetic Arm
Kinetic Arm is redefining arm performance, protection, and recovery through patented technology trusted by professional athletes, collegiate programs, sports medicine professionals, and more than 100,000 athletes worldwide.

Our products are used across baseball, softball, football, golf, tennis, pickleball, volleyball, basketball, cricket, and other overhead sports—and we’re just getting started.

Unlike traditional sports products, Kinetic Arm created an entirely new category of dynamic arm support.

That means we don’t simply compete for market share—we’re building the market.

As we continue expanding into new sports and international markets, we’re looking for an experienced Google Search Growth Strategist who can help own and scale our entire Google ecosystem.

What Makes This Role Different
This is not a traditional Google Ads position.

We’re looking for someone who understands that Kinetic Arm cannot be marketed through a conventional ecommerce or sporting goods lens.

One of the biggest challenges—and greatest opportunities—of this role is helping Google understand what Kinetic Arm is.

Our technology doesn’t fit neatly into existing product categories such as braces, compression sleeves, sporting goods, or medical devices. Success requires building Google’s understanding of our category while capturing existing demand and creating new demand across multiple sports and audiences.

You’ll help establish Kinetic Arm as the category leader by strategically building search visibility, optimizing Merchant Center, improving product feeds, expanding keyword ownership, identifying emerging opportunities, and creating scalable search strategies that continue to evolve as our business grows.

If you’re passionate about solving complex search challenges, leveraging AI, testing aggressively, and building sustainable competitive advantages, this is an opportunity to make a significant impact.

Position Overview
The Senior Google Search Growth Strategist owns Kinetic Arm’s Google ecosystem and is responsible for scaling Google into one of the company’s most profitable growth channels.

This role combines strategy, technical execution, analytics, and innovation to drive profitable growth across Search, Shopping, Merchant Center, Performance Max, Display, YouTube, and future international expansion.

You’ll work closely with executive leadership, brand, creative, SEO, CRO, and content teams to ensure Google’s understanding of Kinetic Arm continues to strengthen as we expand into new sports and markets.

This is a highly hands‑on role for someone who enjoys building, testing, optimizing, and scaling.

Primary Responsibilities
Google Ads & Campaign Management
Own the strategy, execution, optimization, and scaling of:

Google Search

Google Shopping

Performance Max

Display

Demand Generation

YouTube

Remarketing

Brand & non‑brand campaigns

Budget allocation

Campaign structure

Scaling profitable campaigns

Continuously monitor campaign performance while identifying opportunities to improve efficiency, increase market share, and maximize profitable growth.

Merchant Center Health & Optimization
Own the health and optimization of Merchant Center, including:

Product visibility

Product categorization

GTIN management

Supplemental feeds

Feed optimization

DataFeedWatch (or similar platforms)

Product promotions

Structured data opportunities

Troubleshooting Merchant Center issues quickly and efficiently

Search Growth Strategy
Develop long‑term search strategies that expand Kinetic Arm’s visibility across current and future markets.

Responsibilities include:

Building category ownership

Identifying search gaps

Keyword Intelligence & Search Opportunity Development
Own Kinetic Arm’s master keyword strategy by continually expanding and refining search opportunities.

Including:

Commercial intent keywords

Sport‑specific keywords

Benefit‑focused searches

Pain‑related searches

Recovery‑related searches

Brand protection

Competitor interception

Seasonal trends

International keyword expansion

Use Google Search Console, Google Trends, AI research tools, forums, and competitive research to identify opportunities before competitors do.

RSA & Creative Optimization
Partner closely with the Brand Director and Creative team to ensure Google’s messaging accurately reflects Kinetic Arm’s positioning.

Responsibilities include:

Headline testing

Description testing

Ad extensions

Creative testing

Performance analysis

Landing Page & Conversion Optimization
Work closely with marketing leadership to improve search‑to‑conversion performance by aligning user intent with the website experience.

Responsibilities include:

Landing page recommendations

CRO opportunities

Quality Score improvements

Search intent alignment

User journey optimization

Sport‑specific landing page strategy

Continuous Opportunity Monitoring
Continuously monitor Google’s ecosystem to identify new opportunities.

Responsibilities include:

Google Search Console monitoring

Google Trends

Search behavior analysis

Industry trends

Search demand forecasting

AI‑assisted research

AI‑assisted optimization

AI workflow implementation

Emerging Google features and best practices

We expect this role to actively leverage AI tools to improve research, workflow efficiency, campaign optimization, reporting, and strategic decision‑making.

Performance Reporting
Maintain weekly, monthly, and quarterly reporting focused on actionable insights.

Revenue

ROAS

CPA

Impression Share

Search term insights

Monthly

Sport performance

Merchant Center health

Search demand trends

Competitive analysis

Keyword growth

Strategic recommendations

Category ownership progress

International opportunities

Budget recommendations

Search ecosystem improvements

What We’re Looking For
We’re looking for someone who goes beyond campaign management.

The ideal candidate is a strategic growth thinker who enjoys building search ecosystems, solving difficult problems, testing new ideas, and continuously improving performance.

Qualifications

5+ years of advanced Google Ads experience

Proven success managing high‑performing ecommerce accounts

Advanced Merchant Center experience

Strong Shopping feed optimization experience

Experience with DataFeedWatch, Feedonomics, or similar feed‑management platforms

Advanced understanding of Performance Max

Experience scaling significant advertising budgets profitably

Strong analytical and reporting skills

Experience using AI tools to improve campaign performance and workflows

Comfortable collaborating across creative, brand, SEO, CRO, and executive leadership

Self‑motivated with a strong ownership mentality

Highly organized and detail‑oriented

Passion for continuous learning and testing

Bonus Experience

Sports performance brands

Consumer health or wellness products

International Google campaigns

Google Analytics 4

Looker Studio

Server‑side tracking

CSS Partners

Structured data

Conversion Rate Optimization

Success Metrics

Revenue growth from Google

ROAS and CPA performance

Search impression share

Merchant Center health

Search‑to‑conversion improvements

Keyword ownership growth

New sport expansion

International search readiness

Category leadership within Google Search

Our Mission for This Role
Build and scale Kinetic Arm’s search ecosystem by capturing existing demand, teaching Google what Kinetic Arm is, establishing category ownership, and creating a repeatable framework for future sport and international expansion through Search, Shopping, Merchant Center, AI‑driven optimization, and continuous innovation.

Reporting Structure
Reports To

VP

CFO

Works Closely With

Brand Director

Creative Team

SEO

CRO

Content

Compensation

Competitive base salary or monthly retainer (based on experience)

Performance‑based incentives tied to growth and profitability

Opportunity to grow with one of the fastest‑growing brands in sports performance

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