VP of Marketing

The Opportunity

We are looking for a senior marketing leader to own and drive the entire marketing function, in Wynwood, Miami. This is a rare, high-impact role: you will come in as a team of one — with the full trust and resources of the founding team behind you — and build from there.

What You’ll Own
Brand Strategy & Positioning

Define and own the brand voice, visual identity, and market positioning across all channels and audiences

Develop and maintain a compelling narrative that resonates with both sides of the marketplace — brands and creators

Ensure brand consistency across all external touchpoints: website, sales collateral, social, events, and PR

Demand Generation & Growth

Build and execute a full-funnel demand generation strategy targeting brand marketing teams, digital media agencies, and creator economy decision-makers

Paid media, SEO/SEM, content marketing, email nurture, and performance marketing — with a bias toward channels that deliver measurable pipeline

Develop go-to-market playbooks for new product features, market segments, and strategic partnerships

Content & Thought Leadership

Create and own a content strategy that positions them as the authoritative voice in the brand-creator economy

Produce and distribute content across blog, social, video, podcast, and industry publications that drives organic growth and builds trust with target audiences

Commission and leverage research, data, and campaign case studies to generate compelling market intelligence assets

Product Marketing

Partner with product to develop launch strategies, feature announcements, and in-app messaging that accelerates adoption

Build and maintain battlecards, competitor analysis, and market positioning tools that equip the sales team to win

Translate complex product capabilities — their Index, guerrilla-style location mapping, real-time analytics — into clear, benefit‑led messaging for buyers

Agency & Partner Marketing

Develop targeted marketing programs aimed at digital media agencies, holding companies, and independent shops managing brand influencer budgets

Build co‑marketing and partnership opportunities with adjacent platforms, tools, and industry associations

Support outreach efforts with account‑based marketing strategies for high‑value agency and brand targets

Analytics & Reporting

Build dashboards and reporting cadences that give the leadership team clear visibility into what is working and what is not

Continuously optimize based on data — allocating budget and attention toward the highest‑performing channels and campaigns

You Bring

3+ years of HubSpot experience, including building dashboards & automated reporting flows, while managing lead generation and multiple marketing channels

7–15+ years of marketing experience, including roles at high‑growth startups, creator economy platforms, digital media agencies, SaaS companies, or marketing technology companies

Demonstrated experience owning full‑funnel marketing — brand, demand gen, content, and product marketing — ideally as a solo senior leader or small team lead

Deep familiarity with the influencer marketing and creator economy landscape: platforms, tools, agency dynamics, brand buying behaviors, and campaign measurement

Proven track record building and executing go‑to‑market strategies that drove measurable pipeline, brand growth, or market share expansion

Hands‑on proficiency with core marketing tools: CRM (HubSpot, Salesforce), email platforms, paid media (Google, Meta, LinkedIn), SEO tools, analytics (GA4, Mixpanel, Looker), and social scheduling and management

Strong writing and storytelling skills — you can craft a positioning document, a landing page, a cold email sequence, and a keynote narrative with equal confidence

Experience partnering with sales, product, and executive teams, with the credibility to influence strategy at every level

Comfortable with ambiguity, scrappy with resources, and driven by outcomes over activity

Nice To Have (not Required)

Experience marketing to digital media agencies, media buying teams, or brand marketing decision-makers

Familiarity with two‑sided marketplace dynamics — marketing to both supply (creators) and demand (brands) simultaneously

Prior experience building a marketing org from 0 to 1 — defining headcount plans, writing job descriptions, and conducting first hires

Relationships within the creator economy, influencer marketing, or AdTech ecosystems

Experience with community‑led growth, product‑led growth, or partner‑channel marketing

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