Lippincott - Senior Consultant, Marketing Customer Strategy

Overview
As a Marketing Customer Strategy (MCS) team member, you will blend strategic, analytical, and creative thinking to drive customer‑centric growth for your clients across industries and geographies. You will consult on brand & marketing strategy, growth strategy, value proposition, innovation, and customer experience.

Responsibilities

Understand client situations and conduct qualitative and quantitative research.

Analyze findings to uncover insights about customer motivations, perceptions, and behaviors.

Work with the case team to synthesize recommendations and contribute substantially to case delivery in terms of thinking and project management.

Gather, organize and summarize client information on business strategy, industry dynamics, best‑practice analyses, communications audits and customer insights.

Conduct in‑depth interviews with client management and key stakeholders.

Support case‑team planning and analysis of quantitative and qualitative customer/prospect research, from discrete‑choice analysis to focus groups.

Collaborate with consultants and designers on brainstorming sessions, develop storylines for client presentations, and present findings to internal and external teams.

Qualifications

3+ years of experience in strategy consulting, corporate strategy, brand strategy, brand management, innovation, or strategic planning.

Outstanding communications, writing, and interpersonal skills.

Proficiency in analyzing and synthesizing complex data sets using tools such as SPSS, Excel, and SQL.

Analytical rigor and flexibility in applying solutions to a variety of clients and industries.

Willingness to travel and to explore new ideas.

Compensation
The applicable base pay for this role ranges from $105,000 to $130,000. The base salary will be determined on a case‑by‑case basis. In addition to the base salary, this position is eligible for performance‑based incentives and a competitive total rewards package that includes health benefits, 401(k) savings, and employee assistance programs.

Reference
Reference code: R_338310

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