Digital Marketing Manager

Overview

Hiring Now: DIGITAL MARKETING MANAGER

Lettuce Entertain You Restaurants is looking for an

Digital Marketing Manager

with 5+ years of paid digital marketing experience to join our team.

This is a hands-on marketing role for someone who loves both strategy and execution. You will own paid digital media from end-to-end, develop the strategy, build campaigns in the native platforms, manage all platforms, optimize performance, analyze results and present recommendations. We're looking for someone with recent experience personally building, optimizing and managing digital campaigns, not just leading teams or agency partners.

Digital Marketing Manager Requirements:
5+ years of experience leading paid digital marketing strategy across multiple platforms, using digital analytics/attribution tools (Google Analytics, platform dashboards, reporting tools)
Skilled in collaborating with cross-functional teams, including software developers / technical teams on tracking, tagging, and measurement implementation
Experienced with managing agency partners and holding them accountable to performance
Experienced with audience segmenting, targeting, creative A/B testing, and performance optimization
Ability to translate data into clear insights and business recommendations
A Few of Our Benefits:

Competitive Salary
Paid Time Off - including Paid Holidays, Personal Days & Vacation
401(k)
Blue Cross Blue Shield Medical Insurance
Dental & Vision Insurance
Life, Accident Protection & Critical Illness Insurance
Domestic Partner Benefits
Restaurant Discounts
Employee Assistance Program - focusing on a commitment to mental health & wellness
Why Work With Lettuce?

Lettuce is a culinary-driven restaurant company with a genuine commitment to our people: we welcome unique perspectives and nurture diverse talents at 130+ locations, supported by our Culture of Caring. If you're ready to be a part of what we do next, then explore your possibilities at Lettuce and apply today!

We participate in E-Verify / Participamos en E-Verify

Responsibilities

Develop, lead and manage performance-driven paid digital marketing strategies across channels for Lettuce and our restaurants to drive measurable business results in partnership with individual restaurant, brand, festival and event marketing team
Partner with various internal and external agencies to ensure effective, data-informed digital marketing efforts, aligned with company growth and other strategic goals
Define campaign objectives, audience strategies and KPIs tied directly to business outcome
Manage digital campaign performance and lead comprehensive post-campaign analysis, translating insights into actionable recommendations across key business metric
Oversee planning, activation, testing and optimization of campaigns including Google Ads, Meta, TikTok, YouTube, programmatic advertising and other relevant channels
Ensure proper tagging, pixels, conversion tracking and data flows across websites, ecommerce, loyalty platforms and mobile experience
Research and evaluate emerging and evolving digital marketing tools, platforms and industry trends (including learning and responsibly testing with AI
Provide corporate digital marketing forecast and budget planning data, projections and other inputs based on historical performance and growth target
Model and promote teamwork across all team
Use tact and good judgment when dealing with challenges pertaining to guests, vendors and employees, and respond with patience and courtes
Work a variety of days and shifts (including early mornings, late nights and weekends) at multiple sites with or without overnight travel, as neede
Occasionally retrieve and distribute files or office supplies weighing up to 10 pounds
Qualifications

5+ years of experience leading paid digital marketing strategy across multiple platforms, using digital analytics/attribution tools (Google Analytics, platform dashboards, reporting tools)
Skilled in collaborating with cross-functional teams, including software developers or technical teams on tracking, tagging, and measurement implementation
Experienced with managing agency partners and holding them accountable to performance
Experienced with audience segmenting, targeting, creative A/B testing, and performance optimization
Ability to translate data into clear insights and business recommendations

Salary Range

USD $90,000.00 - USD $120,000.00 /Yr.