Social Media & Digital Engagement Specialist (Public Health)

General Information

Job Code:

SHR-HC-02
Location:

Ripple Effect Headquarters – Rockville, MD
Employee Type:

Exempt, Full-Time Regular
Telework:

Fully Remote
Salary Range:

$68,385.00 - $76,932.00 (how we pay and promote)
Position Overview

Are you passionate about bridging science and storytelling to improve public health?
As a

Social Media & Digital Engagement Specialist

you will support public health communications initiatives through the development, management, and dissemination of digital content across multiple channels. This role combines health communications expertise with social media strategy and audience engagement to ensure accurate, accessible, and impactful public health messaging. The incumbent executes communications campaigns, manages digital engagement activities, develops science-based content, monitors performance metrics, and contributes to continuous improvement efforts while working under direct supervision with increasing independence.
While not an exhaustive list, key duties for the position include:
Managing and maintaining social media content across platforms such as LinkedIn, Facebook, Instagram, X/Twitter, YouTube, and emerging digital channels
Developing and executing social media and digital engagement plans that align with public health priorities, communication objectives, and campaign goals
Creating and editing a variety of health communication products, including social media content, newsletters, communication plans, messaging documents, marketing collateral, website content, presentations, and outreach materials
Translating complex scientific, technical, and public health information into clear, audience-focused messaging using plain language and health literacy best practices
Supporting public health social marketing initiatives by coordinating content deployment across multiple communication channels and tracking campaign performance
Monitoring audience engagement, social media conversations, and stakeholder interactions while identifying opportunities to improve reach and impact
Preparing reports and dashboards that summarize communication metrics, engagement trends, and performance insights
Contributing to branding, style guides, communication standards, and quality assurance processes to ensure consistency and compliance across communication products
Tracking schedules, editorial calendars, and project timelines to support timely delivery of communications products and campaigns
Supporting client and stakeholder engagement through professional communications, meeting participation, and responsive service delivery
Identifying communication challenges, recommending improvements, and contributing to continuous process enhancement efforts
Providing informal guidance and quality review support for junior team members as appropriate
Requirements
Minimum Qualifications
Bachelor's degree in Communications, Public Health, Journalism, Marketing, Public Relations, Digital Media, Health Promotion, or a related field
At least 2 years of relevant professional experience in health communications, public affairs, digital communications, social media management, marketing, or related fields
Experience developing communication materials and digital content for public-facing audiences
Basic Requirements
Experience managing organizational social media platforms and implementing content strategies
Experience developing written communications products such as newsletters, messaging documents, blog posts, website content, communication plans, or social media campaigns
Strong writing, editing, and proofreading skills with the ability to translate technical or scientific information into plain-language content
Strong attention to detail and demonstrated ability to execute instructions.
Knowledge of public health communications, audience engagement, and health literacy best practices
Experience collecting, analyzing, and reporting communication or social media performance metrics
Experience using social media management and scheduling platforms
Basic knowledge of Microsoft Office productivity software and collaboration tools such as Microsoft Teams and SharePoint.
Skills That Set You Apart
Experience supporting federal health agencies such as CDC, NIH, CMS, HHS, or other public health organizations
Experience supporting public health awareness campaigns, social marketing initiatives, or health promotion programs
Experience with social media management platforms such as Hootsuite, Sprinklr, Sprout Social, Buffer, or similar tools
Knowledge of Section 508 accessibility requirements, digital accessibility standards, and plain language guidance
Basic knowledge of AI tools, including their limitations and risks, and how they can be applied to support project management tasks.
Benefits
At Ripple Effect, we reward our employees for their contributions to our mission. Our comprehensive total rewards package includes competitive pay, exceptional benefits, and a range of programs that support your work/life balance and personalized preferences.
Learn more about our benefits and culture here.