Product Manager, Global Strategic Marketing (GSM)

Product Manager, Global Strategic Marketing (GSM)
Here at Avanos Medical, we passionately believe in three things:

Making a difference in our products, services and offers, never ceasing to fight for groundbreaking solutions in everything we do;

Making a difference in how we work and collaborate, constantly nurturing our nimble culture of innovation;

Having an impact on the healthcare challenges we all face, and the lives of people and communities around the world.

At Avanos you will find an environment that strives to be independent and different, one that supports and inspires you to excel and to help change what medical devices can deliver, now and in the future.

Avanos is a medical device company focused on delivering clinically superior breakthrough solutions that will help patients get back to the things that matter. We are committed to creating the next generation of innovative healthcare solutions which will address our most important healthcare needs, such as reducing the use of opioids while helping patients move from surgery to recovery. Headquartered in Alpharetta, Georgia, we develop, manufacture and market recognized brands in more than 90 countries.

ESSENTIAL RESPONSIBILITIES
The Product Manager, Global Strategic Marketing (GSM) will serve as a key contributor responsible for driving upstream marketing strategy, innovation initiatives, and global commercialization planning for the enteral feeding business, including the NeoMed portfolio and related platforms. This role leads high priority new product development initiatives, supports portfolio strategy and pipeline prioritization, and partners closely with cross functional teams to translate customer insights into commercially viable solutions. The Product Manager operates as a strategic leader without direct authority, closely collaborating with cross functional partners through the stage gate process and ensuring alignment with business objectives, financial targets, and global growth initiatives.

RESPONSIBILITIES
Upstream Strategy & Innovation

Lead upstream marketing strategy for assigned product lines and innovation initiatives within the enteral feeding portfolio

Translate Voice of Customer insights into product concepts, use applications, and differentiated value propositions

Support development and prioritization of the innovation pipeline in alignment with market opportunity and business strategy

Conduct market assessments, competitive analysis, and stakeholder mapping to inform strategy and investment decisions

New Product Development

Lead cross functional teams through the stage gate process from concept through commercialization

Develop target product profiles, market requirements, and business cases (NPV, ROI, margin)

Serve as strategic marketing lead for high priority innovation programs

Partner with R&D, Regulatory, Quality, Clinical, and Human Factors teams to ensure alignment on product design, usability, and compliance

Commercialization & Launch

Develop global commercialization strategies including positioning, messaging, pricing, and launch planning

Lead development of claims, copy, and core marketing assets in partnership with cross functional teams

Ensure alignment with downstream marketing and sales teams to support successful global launches

Support market entry strategies and expansion into new geographies

Portfolio & Business Management

Contribute to business case development and ensure initiatives meet financial expectations, including NPV, ROI, and global margin targets

Support portfolio optimization efforts, including lifecycle strategy, product improvements, and rationalization

Maintain and evolve global pricing strategies in alignment with market conditions and business objectives

Support strategic initiatives such as M&A evaluation and integration planning

Cross Functional Leadership

Influence and align cross functional teams including R&D, Regulatory, Quality, Clinical, and commercial stakeholders

Act as the voice of the customer and the commercial organization within product development

Drive alignment across global and regional marketing teams to ensure effective execution

QUALIFICATIONS
Required

3+ years of marketing experience, preferably in medical device or healthcare

Experience in product management, including new product development and commercialization

Demonstrated ability to lead cross functional initiatives and influence without direct authority

Strong analytical and financial acumen, including experience with business cases (NPV, ROI, margin)

Experience with Voice of Customer research and market analysis

Strong communication, presentation, and project management skills

Ability to manage multiple priorities in a fast-paced environment

Bachelor’s degree required

Ability to travel up to 25–30%

Preferred

MBA or equivalent business/strategic experience

Bachelor’s or Master’s degree in Engineering or related technical field

Experience, in enteral feeding, digestive health, NICU, or related therapeutic areas

Medical device marketing experience

Experience supporting global product launches

Understanding of regulatory and clinical requirements in medical device development

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification and are not intended to be an exhaustive list of all responsibilities.

Avanos Medical is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law.

Benefits:

Generous 401(k) employer match of 100% of each pretax dollar you contribute on the first 4% and 50% of the next 2% of pay contributed with immediate vesting.

Benefits on day 1

Free onsite gym

Onsite cafeteria

Uncapped sales commissions

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