Product Manager, Global Strategic Marketing (GSM)

Product Manager, Global Strategic Marketing (GSM)

United States (US)

Essential Responsibilities
The Product Manager, Global Strategic Marketing (GSM) will serve as a key contributor responsible for driving upstream marketing strategy, innovation initiatives, and global commercialization planning for the enteral feeding business, including the NeoMed portfolio and related platforms. This role leads high priority new product development initiatives, supports portfolio strategy and pipeline prioritization, and partners closely with cross functional teams to translate customer insights into commercially viable solutions. The Product Manager operates as a strategic leader without direct authority, closely collaborating with cross functional partners through the stage gate process and ensuring alignment with business objectives, financial targets, and global growth initiatives.

Responsibilities
Upstream Strategy & Innovation

Lead upstream marketing strategy for assigned product lines and innovation initiatives within the enteral feeding portfolio.

Translate Voice of Customer insights into product concepts, use applications, and differentiated value propositions.

Support development and prioritization of the innovation pipeline in alignment with market opportunity and business strategy.

Conduct market assessments, competitive analysis, and stakeholder mapping to inform strategy and investment decisions.

New Product Development

Lead cross‑functional teams through the stage gate process from concept through commercialization.

Develop target product profiles, market requirements, and business cases (NPV, ROI, margin).

Serve as strategic marketing lead for high priority innovation programs.

Partner with R&D, Regulatory, Quality, Clinical, and Human Factors teams to ensure alignment on product design, usability, and compliance.

Commercialization & Launch

Develop global commercialization strategies including positioning, messaging, pricing, and launch planning.

Lead development of claims, copy, and core marketing assets in partnership with cross‑functional teams.

Ensure alignment with downstream marketing and sales teams to support successful global launches.

Support market entry strategies and expansion into new geographies.

Portfolio & Business Management

Contribute to business case development and ensure initiatives meet financial expectations, including NPV, ROI, and global margin targets.

Support portfolio optimization efforts, including lifecycle strategy, product improvements, and rationalization.

Maintain and evolve global pricing strategies in alignment with market conditions and business objectives.

Support strategic initiatives such as M&A evaluation and integration planning.

Cross‑Functional Leadership

Influence and align cross‑functional teams including R&D, Regulatory, Quality, Clinical, and commercial stakeholders.

Act as the voice of the customer and the commercial organization within product development.

Drive alignment across global and regional marketing teams to ensure effective execution.

Qualifications
Required

3+ years of marketing experience, preferably in medical device or healthcare.

Experience in product management, including new product development and commercialization.

Demonstrated ability to lead cross‑functional initiatives and influence without direct authority.

Strong analytical and financial acumen, including experience with business cases (NPV, ROI, margin).

Experience with Voice of Customer research and market analysis.

Strong communication, presentation, and project‑management skills.

Ability to manage multiple priorities in a fast‑paced environment.

Bachelor’s degree required.

Ability to travel up to 25–30%.

Preferred

MBA or equivalent business/strategic experience.

Bachelor’s or Master’s degree in Engineering or related technical field.

Experience in enteral feeding, digestive health, NICU, or related therapeutic areas.

Medical device marketing experience.

Experience supporting global product launches.

Understanding of regulatory and clinical requirements in medical device development.

Equal Opportunity Employer
Avanos Medical is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law.

Benefits
Avanos offers a comprehensive benefits package including salary, health‑care benefits, retirement plans, and work‑life benefits. We provide a 401(k) employer match of 100% on the first 4% and 50% of the next 2% of pay contributed with immediate vesting.

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