Brand Manager, NIVEA

Your Tasks

Develop recommendations with Director for the US NIVEA MEN long‑term vision and strategy

Continuous monitoring of consumer trends and competition, and share with global and regional counterparts, to derive conclusions for a winning category strategy

Lead monthly business analysis and inputs to business review (global, regional, local) and S&OP process: demonstrating deep understanding of brand and competitor performance and key drivers. Translate business analysis into action plan for business.

Lead cross‑functional teams collaboratively, with strong brand stewardship and project management (day to day business and innovation pipeline)

Analyze portfolio and consumer market to feed insights into development of global strategy and innovation pipeline. Work closely with Supply Chain, R&D and legal on project implementation.

Lead the development and execution of the annual marketing plans in line with brand vision and financial objectives, working closely with internal media team, shopper marketing and agency partners.

Work closely across NIVEA team to inform cross‑category strategy (innovation and execution)

Partner with Shopper & Customer marketing/RGM/sales strategy teams on shopper marketing plans, distribution and assortment priorities and ensure successful implementation of BTL activities in key channels & customers. Ensure consistent execution across touch points

Manage innovation pipeline, including launch strategy, volume forecasting, and partnering with sales / category management to develop winning strategies and sell‑in stories for customers.

Development of presentations showcasing business to various audiences and executive teams

Ownership of budget management, including development of annual marketing budget and tracking progress throughout the year.

Your Profile

BS/BA in Science based degree and/or Marketing (MBA a plus)

Minimum 5-7 years brand management/ marketing experience (consumer packaged goods preferred)

Demonstrate proven track record of driving brand growth with limited investment and resources

Strong collaborator who can motivate and lead and influence cross‑functional teams to drive business projects and results

Strong business acumen with experience in business analysis and strong skillset in P&L, SOI, and Budget management

Passionate individual with an entrepreneurial spirit and desire to grow the business

Must have strong communication, presentation and interpersonal skills with the ability to juggle numerous responsibilities

Proficient knowledge and use of MS Office (especially Excel and PowerPoint), Nielsen and/or IRI, SAP experience a plus

Benefits

Generous and flexible PTO policy

Paid Parental Leave

Comprehensive Wellness and Benefits program

Cash Balance Plan (similar to a pension)

401k match

Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues

Dynamic work model – hybrid (at least 3 days on‑site)

Equal Opportunity Statement
At Beiersdorf, we value diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.

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