Brand Manager, NIVEA

Responsibilities

Develop recommendations with Director for the US NIVEA MEN long‑term vision and strategy.

Continuously monitor consumer trends and competition, share findings with global and regional counterparts to derive conclusions for a winning category strategy.

Lead monthly business analysis and inputs to business review (global, regional, local) and S&OP process; translate business analysis into actionable plans.

Lead cross‑functional teams collaboratively, ensuring strong brand stewardship and project management for day‑to‑day business and innovation pipeline.

Analyze portfolio and consumer market to feed insights into development of global strategy and innovation pipeline; work closely with Supply Chain, R&D and legal on project implementation.

Lead the development and execution of the annual marketing plans in line with brand vision and financial objectives, working closely with internal media team, shopper marketing and agency partners.

Work closely across the NIVEA team to inform cross‑category strategy (innovation and execution).

Partner with Shopper & Customer marketing/RGM/sales strategy teams on shopper marketing plans, distribution and assortment priorities; ensure successful implementation of BTL activities in key channels & customers, and consistent execution across touch points.

Manage innovation pipeline, including launch strategy, volume forecasting, and partnering with sales/category management to develop winning strategies and sell‑in stories for customers.

Create presentations showcasing business to various audiences and executive teams.

Own budget management, including development of the annual marketing budget and tracking progress throughout the year.

Qualifications

BS/BA in a science‑based degree and/or Marketing (MBA a plus).

Minimum 5–7 years brand management/marketing experience (consumer packaged goods preferred).

Proven track record of driving brand growth with limited investment and resources.

Strong collaborator who can motivate, lead and influence cross‑functional teams to drive business projects and results.

Strong business acumen with experience in business analysis and robust skills in P&L, SOI and budget management.

Entrepreneurial spirit and desire to grow the business.

Excellent communication, presentation and interpersonal skills with the ability to juggle numerous responsibilities.

Proficiency in MS Office (Excel & PowerPoint), Nielsen and/or IRI; SAP experience a plus.

Benefits

Generous and flexible PTO policy

Paid parental leave

Comprehensive wellness and benefits program

Cash balance plan (similar to a pension)

401(k) match

Employee resource groups/affinity groups to foster connections and belonging

Dynamic work model – hybrid (at least 3 days on‑site)

Experience and Role Overview
This role will have ownership over the NIVEA Men business in the U.S. The Brand Manager will develop and implement the brand strategy and marketing plans to drive profitable growth and report to the Director of Marketing, NIVEA Personal Care. The position is located in Stamford, CT.

Additional Information
At Beiersdorf, we value diversity and strive to provide equal opportunities to all applicants – regardless of gender, sexual identity, nationality, ethnicity, religion, ideology, disability or age. We encourage you to include only information relevant to the assessment of your application in your documents (e.g., curriculum vitae with relevant references and certificates). A photo is optional.

#J-18808-Ljbffr