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Head of Web Content Strategy & Personalization

KENTUCKY SOCIETY OF ASSOCIATION EXECUTIVES INC · Washington, DC, USA ·

Pay:
160.000 - 170.000
Job type:
Full Time

American Bankers Association (ABA) is seeking a Senior Director of Web Content & Strategy to lead strategic content initiatives across ABA.com, drive data-driven decisions, and enhance the digital experience for members and stakeholders. The role oversees content governance, workflows, and a transition to an enterprise CMS with Workfront integration, partnering with marketing, UX, and technology teams.
The ideal candidate brings extensive experience in digital content strategy, governance,

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