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Head of Web Content Strategy & Personalization

ASAE · Washington, DC, USA ·

Pay:
160.000 - 170.000
Job type:
Full Time

American Bankers Association seeks a Senior Director of Web Content & Strategy to lead a data-driven, user-centered content ecosystem across ABA’s digital properties. You will steer content governance, publishing workflows, and archive strategies while guiding the enterprise CMS evolution and web personalization initiatives.
You will champion AI-enabled content tools, analytics, and scalable content production, partnering with stakeholders to align content with business objectives and audience

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About ASAE

ASAE is the essential organization for association management, representing both organizations and individual association professionals. We believe associations have the power to transform society for the better. Our passion is to help association professionals achieve previously unimaginable levels of performance. We do this by nurturing a community of smart, creative, and interesting people: our members. In short, we are the Center for Association Leadership.

www.asaecenter.org

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