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Head of Web Content Strategy & Personalization

ASAE · Washington, DC, USA ·

Pay:
160.000 - 170.000
Job type:
Full Time

American Bankers Association seeks a Senior Director of Web Content & Strategy to lead a data-driven, user-centered content ecosystem across ABA’s digital properties. You will steer content governance, publishing workflows, and archive strategies while guiding the enterprise CMS evolution and web personalization initiatives.
You will champion AI-enabled content tools, analytics, and scalable content production, partnering with stakeholders to align content with business objectives and audience

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