Paid Search Planner

The Paid Search Planner will assist the Director and paid search team in all aspects of paid search services, including but not limited to development, implementation, and management of PPC campaigns for new and existing clients. The ideal candidate will be comfortable directly interacting with a range of client contacts and professionals, including marketing managers, account managers and agency representatives. Our ideal candidate is a goal-oriented individual who is motivated to learn, provide best in class service for clients, and above all – has an entrepreneurial outlook. We are looking for a person who pushes boundaries, looks for ways to make things better and doesn’t settle for “this is the way it’s always been done”. If you thrive on a fast-paced environment, challenges and problem solving, this is a perfect opportunity to join our growing team.

The Paid Search Planner will act as a key member of the SEM team for all initiatives and will:

Conduct campaign evaluations and create strategic recommendations for a variety of clients

Implement and optimize campaigns on an ongoing basis

Work with clients to support and QA implementation of PPC strategies

Work with bid management tools to manage and optimize large paid campaigns

Compile data and create detailed campaign performance reports

Regularly meet with clients by phone and in person to establish and maintain close working relationships

Develop key phrase proposals for prospective clients

Desired qualifications include:

Experience in creating, implementing and optimizing PPC strategies for a variety of clients

Including knowledge and experience in advanced SEM, Google Display, Remarketing and RLSA

Knowledgeable on all major paid search programs: Google, Yahoo, Bing etc.

Ability to develop effective campaign structures within Google AdWords and Bing Ads platforms

Full proficiency with AdWords and Bing Editors

Experience with third party bid management applications, keyword research services, and ad testing methodologies

AdWords and Analytics certified

Problem-solving skills; ability to adapt to new technologies

Desire to research and test new opportunities within the growing search marketplace

Able to multi-task and prioritize—must work well under pressure

Working knowledge of integrated digital media campaign planning and execution

Demonstrated grasp of leveraging KPIs to interpret results and make data-based decisions

Additional Expectations:

Deepen product expertise in the Paid Media marketing and advertising industry

Working with the team to investigate new BETA/emerging opportunities in the marketplace

Working with automation and optimization tools to manage campaigns efficiently

Ongoing communications with representatives at all PPC media networks

Building strong relationships across Social, SEO, Analytics and Account Services teams

Identifying new and innovative opportunities for amplification and targeted advertising

Requirements:

Bachelor’s degree, preferably in Business or Communications

1-3 years of PPC media experience

Knowledge and/or demonstrated interest in the PPC landscape

Strong writing, editing, and proofing skills

Excellent verbal and interpersonal skills

Demonstrated ability to think strategically and implement flawlessly

Proficiencies in the use of Microsoft Word, PowerPoint and Excel

Benefits

Small company with a family feel

Half-day summer Fridays

Open work space promoting collaboration and team learning

Reverse commute from Boston—avoid the traffic!

An array of refreshments and snacks

A fun, flexible, creative and laid-back work environment

Onsite Fitness Facility and Cafe

Generous vacation policy

Attractive benefits package including health and dental coverage

Matching 401(k) investment options

Company sponsored charity initiatives and office events

Smart, innovative industry professionals

Industry exposure through CRI’s blog, social media, and other forums

Entrepreneurial approach and spirit

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