Senior Brand Manager

Our client, a rapidly growing consumer products company, is seeking a Senior Brand Manager to lead brand strategy, product launches, and portfolio growth across multiple brands. This is a high-impact role for a strategic marketer who enjoys owning the full brand lifecycle- from positioning and go-to-market planning to retail execution and performance analysis.

Key Responsibilities

Lead brand strategy, positioning, messaging, and execution across multiple brands

Drive product launches and cross-functional go-to-market initiatives

Partner with creative agencies and internal stakeholders to develop impactful marketing programs

Create sales, retail, and trade marketing materials that support business growth

Analyze consumer, market, and sales data to identify opportunities and inform strategy

Ensure consistent brand presence across all channels and touchpoints

Qualifications

5+ years of brand management, marketing, or related experience

Proven experience managing brands from strategy through execution

Strong cross-functional leadership and project management skills

Experience with product launches, trade marketing, and creative development

Data-driven mindset with strong analytical capabilities

Experience in a regulated, compliance-focused, or highly structured industry is a plus

Background in high-growth or fast-paced environments preferred

If you're a strategic brand leader who thrives on building brands, launching products, and driving market growth, we'd love to connect.

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