Territory Sales Manager

Company Description
At Instinct®, our purpose is to feed the unspoken bonds between pets, their people, and the planet. As The FreshRaw Brand, we believe nothing is fresher than raw and that raw nutrition has the power to help pets live healthier, happier lives. Guided by our leadership capabilities — acting as Change Agents, driven by Consumer Obsession, and fueled by a Challenger Mindset — we’re redefining what’s possible in pet food and challenging the status quo to create a better future for pets, people, and the planet. From our St. Louis headquarters to our Center of Excellence Raw Food Kitchens in Lincoln, Nebraska, we’re united by a shared passion for making a meaningful difference through the power of raw.

Instinct® is part of the family‑owned group, Agrolimen, who owns leading pet food and human food businesses in the US, China, Europe, and Africa.

Position Summary
This pet passionate individual will represent and ‘own’ Instinct® in the neighborhood pet specialty retailer market and work to continually increase distribution and sales of all Instinct® products. They will meet or exceed territory retail sales objectives and brand initiatives.

Primary Job Responsibilities

Manage assigned Sales Territory to achieve sales growth and brand objectives

Create compelling business proposals to persuade retailer partners that Instinct delivers profitable sales

Call on existing retail stores to identify opportunities for SKU expansion and product placement

Research and develop pipeline to open new retail accounts for the Instinct ® brand

Develop best‑in‑class relationships with retail owners, buyers and store personnel

Train retail associates on Instinct products and brand story

Create Instinct ® merchandised displays and appropriate POS materials in store

Manage day‑to‑day operations of sales territory, including distributor representative relationships

Manage associated retailer, consumer and distributor events and trade shows

Additional responsibilities

Develop and update annual and quarterly sales plans

Manage, track and report out sales trade budget

Maintain activity reporting system (CRM)

Create regional social media/digital presence in Instinct® partner retailers

Other duties as assigned

Required Experience

3‑5 years retail or outside sales experience

Excellent communication skills, written and spoken

Strong attention to detail

Numeric and analytic skills, ability to identify opportunities connecting all data points

Ability to manage budgets

Knowledge of or aptitude for learning about basic animal nutrition

Proficiency with Microsoft Office

Preferred Experience

Pet industry knowledge and/or experience

Digital/social media savvy

Travel Requirements

Reliable transportation

Overnight travel ~60‑70%+ and flexible hours based on the needs of the business that may include evening or weekends

Compensation and Benefits
Highly competitive compensation package includes health and dental insurance, life and AD&D insurance, flexible spending accounts, health savings account, short and long‑term disability, paid time off, Purpose Days off for company partner volunteer opportunities, and 401k with company match.

Our Instinct is to CHAMPION Diversity.

At Instinct, we are as passionate about our people as we are about the pets we call family. We are committed to inclusion, empowerment, and respect. We believe that just like our pets, what sets us apart unleashes our greatest strengths. We thrive on the ability to not only empower people to transform the lives of pets through raw nutrition, but also to empower each other to inspire a culture that celebrates our differences. Our unique approach to pet food is what makes us who we are as a company, and our individual identities are what makes us a successful, innovative, authentic team.

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