Director – Marketing Automation, Solutioning Lead

Key Responsibilities Lead the exploration, identification, and recommendation of MarTech investment decisions
Shape MarTech implementation strategy to drive digital transformation for the organization
Report to Omnichannel Customer Engagement lead and partner with commercial organization
Work closely with external vendors to design and deliver technology solutions
Identify integration needs across platforms, technologies, and data domains
Establish the omnichannel technology vision leveraging AI, cloud platforms, advanced data architecture
Build and manage relationships with external partners and vendors
Requirements Accredited bachelor’s degree in marketing, Business, Technology, or related field
8+ years of relevant experience in digital operations, omnichannel technology
3+ years of relevant experience within the biotech or pharmaceutical industry or in a consulting company that supports the biotech or pharmaceutical industry.
Prior project management leadership experience inclusive of driving activation strategies to ensure accountability and success of implementation
Strong expertise and hands-on experience in Adobe technology stack, MarTech platforms, DMPs, CDPs such as Adobe, Saleforce, Lytics and AIQ
Familiar with identity resolution partners such as Neustar, Liveramp,Onramp
Robust technical knowledge of AI/ML and relevant platforms and technologies as well as common enterprise systems
Experience in implementing projects for marketing enablement, marketing automation, and journey orchestration within the pharmaceutical or life sciences industry
Proven experience in managing external vendors and building Adobe technology stacks to support omni-channel marketing efforts
Expertise in web technology/platform and IT processes.
Strong understanding of content tagging, personalization techniques, and customer journey mapping.
Strong analytical and strategic thinking; able to connect insights and translate them into actionable and implementable solutions
Excellent verbal and written communication skills, with the ability to simplify complex topics for all organizational levels
Strong interpersonal skills; collaborates effectively and builds relationships in cross-functional, matrixed environments
Critical thinker and problem solver who is innovative, organized, proactive, and detail-oriented
Ability to develop forward-thinking strategies and challenge the status quo
Thrives in fast-paced, high-growth environments; adaptable with a strong sense of urgency and change mindset.

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