Senior Director, Brand Management - BODYARMOR

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader; it's an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands - ensuring that each brand connects deeply with local consumers in ways that scale globally.

The Advanced Hydration division is a dynamic, fast‑paced business unit at The Coca‑Cola Company where teams come together to lead what's next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever‑changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning.

Role Overview
The Senior Director II, Brand Management is a critical leadership role leading the strategic growth agenda for a global brand in NAOU owning the brand bundle (product, package, value proposition) and driving consumer relevance, equity, and growth. This role influences over 1-billion-unit cases, delivering against the overall brand vision and business objectives in North America Operating Unit (NAOU) through integration of innovation, alignment with FSOP strategy and key deliverables and tech‑enabled marketing execution.

RESPONSIBILITIES

Lead development of annual business plans and multi‑year brand growth strategies inclusive of shaping the 5‑year rolling innovation pipeline.

Own the brand bundle flywheel across product, package, and value proposition driving commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives.

Lead brand positioning, equity‑building initiatives, and resource allocation decisions.

Partner with internal (e.g. Innovation Team, R&D, Supply Chain, Commercial, Retail) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand objectives.

Integrate FSOP strategy into brand planning, ensuring relevance across foodservice channels and occasions.

Leverage AI‑powered foresights and predictive analytics to inform decisions and accelerate speed to market.

Track and report performance metrics, ensuring delivery against volume, revenue, and share objectives.

Provide direct reports with leadership, direction, prioritization and coaching to achieve work objectives, improve performance and skills and achieve career goals. Champion AI literacy, MarTech adoption, and agile ways of working.

REQUIREMENTS

Bachelor's degree required; MBA preferred.

10+ years of progressive marketing leadership in CPG or beverage industry required.

Experience in Sports Marketing preferred.

Proven success in brand management, innovation, and portfolio strategy.

Strong understanding of FSOP, RGM, and commercial integration.

Experience with MarTech Tools, AI tools, and data‑driven marketing & selling.

KEY COMPETENCIES

Strategic Agility – Anticipates market shifts and translates foresights into action. Ability to develop and communicate brand vision inclusive of what it takes to achieve.

Innovation Leadership – Ability to build and scale breakthrough ideas.

Data Fluency – Uses analytics and AI to optimize performance.

Collaboration & Influence – Partners across functions, bottlers, and customers with a demonstrated ability to build partnerships and trust and credibility and influence across all levels.

Change Leadership – Drives transformation and tech‑enabled workflows.

Consumer‑Centric Mindset – Deep understanding of behavior and cultural relevance.

Communication Excellence – Excellent oral and written communication skills with the ability to tailor messaging to diverse audiences and drive alignment.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca‑Cola Company's sponsorship to continue to work legally in the United States.

Pay Range: United States of America: 218,800 USD – 260,000 USD

Annual Incentive Reference Value Percentage: 50

Long‑term Incentive Reference Value Percentage: 20

Location(s): United States of America

City/Cities: Atlanta

Travel Required: 00% – 25%

Relocation Provided: Yes

Job Posting End Date: July 23, 2026

Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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