Senior Global Marketing Manager

Salary: $110,000–$150,000 annually, depending on experience

Employment Type: Full-Time | Direct Hire

Are you passionate about K-pop, global entertainment, and building world-class artist marketing campaigns? We’re partnering with a leading global entertainment company to hire a Sr. Global Marketing Manager to lead U.S. marketing strategy and execution for internationally recognized K-pop artists.

In this role, you’ll serve as the key liaison between teams in Seoul and the United States, collaborating with major record labels, touring agencies, media partners, digital platforms, and merchandising teams to execute impactful global marketing campaigns. This is an exciting opportunity to shape the success of world-renowned artists while working in a fast‑paced, international environment.

Key Responsibilities

Lead the strategy and execution of integrated U.S. marketing campaigns for globally recognized artists.

Collaborate with record labels, digital streaming platforms (DSPs), media outlets, touring partners, and merchandising teams to maximize campaign impact.

Serve as the primary liaison between SM Entertainment headquarters in Korea and U.S.-based partners, ensuring seamless communication and campaign execution.

Adapt and localize global creative assets and marketing initiatives for the U.S. market while maintaining each artist’s brand identity.

Analyze campaign performance, fan engagement, and market trends to optimize future marketing strategies.

Identify and develop new partnership opportunities across media, branding, digital, and commercial channels.

Manage multiple high‑profile projects while meeting deadlines in a fast‑paced, global environment.

Qualifications

7–10+ years of experience in music marketing, entertainment marketing, artist management, or a related field.

Proven experience leading large‑scale marketing campaigns for artists, record labels, or entertainment brands.

Strong knowledge of the U.S. music industry, including digital streaming platforms (DSPs), media, touring, merchandising, and fan engagement.

Previous experience working with K‑pop artists or Korean entertainment companies is highly preferred.

Exceptional project management, stakeholder management, and cross‑cultural communication skills.

Korean language proficiency is highly preferred but not required.

Why Join This Opportunity?

Work with globally recognized artists and one of the most influential entertainment companies in the industry.

Lead high‑impact international marketing campaigns with worldwide visibility.

Collaborate with talented teams across the United States and South Korea.

Join an innovative, collaborative organization at the forefront of global entertainment.

Interested? Apply today or send me a direct message to learn more about this exciting opportunity.

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