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VP, Web Strategy & Personalization Analytics

KENTUCKY SOCIETY OF ASSOCIATION EXECUTIVES INC · Washington, DC, USA ·

Pay:
230.000
Job type:
Full Time

American Bankers Association is seeking a VP, Enterprise Web Strategy & Analytics to lead ABA’s digital strategy for its website and related properties. You will shape a scalable technical roadmap, manage a multi-site ecosystem, and drive personalized customer journeys aligned with business goals.

The role combines technical depth with marketing strategy, requiring management of a large team, budget, and multiple vendors.

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