American Bankers Association is seeking a strategic leader for the role of VP, Enterprise Web Strategy & Analytics. You will shape ABA’s web and digital platform strategy, delivering personalized experiences to drive engagement and conversions across ABA.com and related sites.
You'll oversee architecture, vendor selection, platform upgrades to a SaaS stack, and a data-driven approach to analytics, SEO, and content personalization, while managing a seven-figure budget and a 10-person team.
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