Paid Media Strategist - PPC & SEO Client Success

Paid Media Strategist – PPC & SEO Client Success
United States

Job Description
We are looking for a

Paid Media Strategist

to join our Client Success team, where you’ll own campaign performance for a portfolio of high-value clients. In this role, you’ll partner closely with Account Managers in a pod structure—giving you the space to focus on what you do best:

optimizing campaigns, uncovering insights, and driving measurable ROI.

What You’ll Do

Own day-to-day

campaign performance

across PPC and SEO initiatives

Optimize campaigns across platforms such as

Google Ads, Meta, and display networks

Analyze performance trends and deliver

data-driven recommendations

to improve ROI

Build and maintain

pacing reports, performance dashboards, and campaign insights

Conduct

A/B testing

(ads, landing pages, keywords) to improve results

Partner with Account Managers to support

client retention and growth

Participate in client meetings, presenting insights and performance updates as needed

Troubleshoot performance issues and identify new optimization opportunities

Support keyword strategy development and SEO performance reporting

Manage multiple campaigns and priorities within defined SLAs

What Makes This Role Different

Focused ownership:

You handle performance—not client firefighting

Team-based model:

Work in pods with dedicated Account Managers

Real impact:

Your work directly influences client retention and growth

Variety:

Manage campaigns across multiple industries and channels

What You Bring

3–5 years of experience in

digital marketing (agency or in-house)

Strong hands‑on experience with

PPC campaign management

Working knowledge of

SEO fundamentals and reporting

Experience with tools such as

Google Ads, Google Analytics (GA4), Meta Ads Manager, Excel

Ability to analyze data and translate insights into actionable strategies

Strong communication skills—you can explain performance clearly and confidently

Highly organized with the ability to

manage multiple campaigns and deadlines

Bonus If You Have

Experience in an agency or high-volume client environment

Advanced Excel or data analysis skills

Why Join Us

Collaborative, supportive team environment

Opportunity to grow into senior strategist or leadership roles

Exposure to diverse clients and marketing strategies

Fast‑paced environment where your ideas and optimizations matter

If you’re passionate about performance marketing and want to make a measurable impact, we’d love to hear from you.

$45,000.00 – $70,000.00 annual base salary; variable compensation may be applicable; exact compensation may vary based on skills, experience, location, and union representation.

Equal Opportunity Employer
USA TODAY Co., Inc. is a proud equal opportunity employer committed to building a diverse workforce. We consider all qualified applicants for employment and do not discriminate based on race, color, national origin, ethnicity, etc. Applicants requiring reasonable accommodation should contact Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location.

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