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Paid Media Strategist - PPC & SEO Client Success

Gannett · Mc Lean, VA, USA · Remote ·

Job type:
Full Time

Are you a data-driven digital marketer who thrives on improving performance and driving real client results?

We're looking for a

Paid Media Strategist

to join our Client Success team, where you'll own campaign performance for a portfolio of high-value clients. In this role, you'll partner closely with Account Managers in a pod structure-giving you the space to focus on what you do best:

optimizing campaigns, uncovering insights, and driving measurable ROI.

If you enjoy working across PPC, SEO, and multi-channel campaigns-and want to see the direct impact of your work-this is a great opportunity to grow your career in a collaborative, fast-paced environment.

What You'll Do

Own day-to-day

campaign performance

across PPC and SEO initiatives
Optimize campaigns across platforms such as

Google Ads, Meta, and display networks
Analyze performance trends and deliver

data-driven recommendations

to improve ROI
Build and maintain

pacing reports, performance dashboards, and campaign insights
Conduct

A/B testing

(ads, landing pages, keywords) to improve results
Partner with Account Managers to support

client retention and growth
Participate in client meetings, presenting insights and performance updates as needed
Troubleshoot performance issues and identify new optimization opportunities
Support keyword strategy development and SEO performance reporting
Manage multiple campaigns and priorities within defined SLAs
What Makes This Role Different

Focused ownership:

You handle performance-not client firefighting
Team-based model:

Work in pods with dedicated Account Managers
Real impact:

Your work directly influences client retention and growth
Variety:

Manage campaigns across multiple industries and channels
What You Bring

3-5 years of experience in

digital marketing (agency or in-house)
Strong hands-on experience with

PPC campaign management
Working knowledge of

SEO fundamentals and reporting
Experience with tools such as

Google Ads, Google Analytics (GA4), Meta Ads Manager, Excel
Ability to analyze data and translate insights into actionable strategies
Strong communication skills-you can explain performance clearly and confidently
Highly organized with the ability to

manage multiple campaigns and deadlines
Bonus If You Have

Experience in an agency or high-volume client environment
Exposure to

multi-channel campaigns (display, social, email)
Advanced Excel or data analysis skills
Why Join Us

Collaborative, supportive team environment
Opportunity to grow into senior strategist or leadership roles
Exposure to diverse clients and marketing strategies
Fast-paced environment where your ideas and optimizations matter

If you're passionate about performance marketing and want to make a measurable impact, we'd love to hear from you.

#LI-REMOTE
#LOCALiQ
#LI-LL

The annualized base salary for this role will be $45, 000,00 - $70,000.00 . Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
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About Gannett

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