Associate Director, Martech Operations

Job Title

Associate Director, Martech Operations
Overview

People Inc is seeking an Associate Director, Martech Ops, to lead the Martech Operations team responsible for powering the onsite and in‑app marketing for newsletters, registrations, subscriptions, and paid memberships. The role reports to the Senior Director, Audience Conversion and focuses on operating the Piano and Digioh platforms, translating business requirements from Marketing, Product, Brand, App, and Editorial teams into scalable platform configurations that drive user acquisition, engagement, and subscription growth. This hybrid position requires in‑office presence three times a week (Des Moines or New York City) with the option to work remotely up to two days per week.
Responsibilities

Lead day‑to‑day operations of marketing technology platforms (primary ownership of Piano and Digioh).
Translate business requirements into platform configurations and user journeys that support acquisition, engagement, and subscription growth.
Implement, configure, and optimize onsite and in‑app user journeys, audience targeting, gating strategies, and experimentation.
Establish operational standards, governance, and workflows for efficient execution and long‑term scalability.
Manage a team, setting workflow priorities, and ensuring timely delivery of marketing experiences.
Develop and manage onsite marketing campaigns, registration and subscription journeys, A/B tests, gating/paywall strategy, offer flows, and audience segmentation rules.
Serve as the platform expert for newsletter, app, paid subscription, and membership growth initiatives.
Partner with stakeholders to translate marketing, brand, and product needs into platform capabilities and new unit launches.
Handle day‑to‑day platform support, technical campaign setup, QA, and vendor relationships.
Collaborate with Engineering, Product, Analytics, and Data teams to troubleshoot issues and implement new functionality.
Support subscription and conversion optimization initiatives, including A/B testing frameworks and user journey improvements.
Maintain comprehensive documentation for all campaigns and provide platform guidance and training.
Design and improve workflows that increase efficiency, reduce errors, and enable scalable campaign execution.
Lead QA processes and establish quality assurance standards for campaigns, targeting logic, and user experiences.
Document processes and maintain best practices for platform administration, driving continuous improvement.
Minimum Qualifications and Job Requirements

Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or a related field.
8+ years of experience in marketing, marketing technology, marketing operations, subscription or growth platforms.
Hands‑on experience managing technical components of platforms such as Piano, Wunderkind, Digioh, or similar.
Strong understanding of subscription funnels, conversion optimization, and lifecycle marketing.
Experience with A/B testing frameworks and marketing experimentation.
Knowledge of onsite targeting/segmentation and campaign optimization.
Familiarity with marketing analytics and campaign measurement.
Understanding of how data needs to be structured within the Martech tool for executional use.
Experience working cross‑functionally with marketing, product, and engineering teams.
Proven ability to develop best practices and document processes to enable scalable growth.
High level of organization, attention to detail, and ability to manage multiple priorities.
Excellent written and verbal communication skills.
Comfort working in a matrixed, cross‑functional environment.
Travel Required

Approximate 5% travel.
Equal Employment Opportunity Statement

People Inc. provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, disability, race, religion, creed, gender, sex, sexual orientation, gender identity, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. Reasonable accommodations are available for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc. The company participates in the federal E‑Verify program.
Pay Range

New York: $100,000.00 - $120,000.00 (anticipated low and high end; actual pay may vary based on location, experience, and performance).
Benefits

People Inc. offers a comprehensive benefits package including medical, dental, vision, prescription drug coverage; unlimited paid time off (PTO); adoption or surrogate assistance; donation matching; tuition reimbursement; basic life insurance; supplemental life and accident insurance; commuter benefits; short‑term and long‑term disability; health savings and flexible spending accounts; family care benefits; generous 401(k) savings plan with company match; paid holidays; paid parental leave; voluntary pet insurance and other benefits. Detailed benefits information may vary by location and role.

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