Associate Director, Martech Operations

Associate Director, Martech Operations
People Inc is seeking an Associate Director, Martech Ops, to lead the Martech Operations team responsible for powering the onsite and in‑app marketing for newsletters, registrations, subscriptions, and paid memberships.

Reporting to the Senior Director, Audience Conversion, the Associate Director is responsible for leading the day‑to‑day operations of marketing technology platforms, with primary ownership of Piano and Digioh. This role serves as the technical and operational expert, translating business requirements from Marketing, Product, Brand, App and Editorial teams into scalable platform configurations that drive user acquisition, engagement and subscription growth.

This role is responsible for implementing, configuring and optimizing onsite and in‑app user journeys, audience targeting, gating strategies and experimentation, and establishes operational standards, governance and workflows that enable efficient execution and long‑term scalability.

The ideal candidate combines marketing technology expertise and subscription and paid membership experience. This is a highly collaborative, technical role that requires strong attention to detail, cross‑functional teamwork in a fast‑paced environment and an agile spirit.

Hybrid 3x a week – Des Moines or New York City. In‑office expectations: up to 2 remote days per week.

This role is part of our centralized Growth and Audience Relationship team, responsible for growing direct relationships between our brands and consumers, operating People Inc. brands' newsletter, notification, lifecycle and onsite marketing programs and delivering best‑in‑class experiences to millions of subscribers.

Responsibilities

Team Lead

Manage team workflow, processes and priorities.

Lead the Marketing Operations team responsible for executing onsite and in‑app marketing experiences and user journeys.

Onsite marketing campaigns

Registration and subscription journeys

A/B tests

Gating/paywall strategy

Offer flows and decision logic

Audience segmentation and targeting rules

Work closely with stakeholders to manage timelines, roadmaps and expectations.

Develop air traffic control system and documentation for marketing campaigns.

Platform Expertise

Serve as a platform expert and operator that powers our newsletter, app, paid subscription and membership growth, supporting marketers, brands and business lines.

Manage platform configuration, campaign build, feature enablement and ongoing optimization.

Partner with internal stakeholders to translate marketing, brand and product needs into platform capabilities.

Manage execution of new units, triggers and user flows in partnership with Marketing, Product and Martech platform.

Responsible for day‑to‑day platform support and technical aspects of campaign set up and QA.

Partner with data and marketing teams to develop data schema within the platform to build user profiles and audience cohorts.

Manage platform releases, feature enhancements, integrations and vendor relationships for marketing technology solutions.

Collaborate with Engineering, Product, Analytics and Data teams to troubleshoot issues, improve platform capabilities and implement new functionality.

Support Subscription and Conversion Optimization

Partner with Marketing and Product on key growth initiatives focused on subscription acquisition and conversion optimization.

Enable teams to test messaging, offers and user journeys within platform.

Implement and manage A/B testing frameworks to improve conversion rates and user engagement.

Campaign Operations

Maintain comprehensive documentation for all campaigns.

Provide platform guidance and training to internal users.

Act as a bridge between technical teams and marketing stakeholders.

Coordinate with vendor on new features, implementation and platform capabilities.

Design and improve workflows that increase efficiency, reduce errors and enable scalable campaign execution across multiple teams.

Lead QA process, establishing quality assurance processes to ensure campaigns, targeting logic and user experiences function as intended before launch.

Governance and Best Practices

Establish standards for platform usage, testing and campaign management.

Document processes and maintain operational best practices for platform administration.

Build scalable processes that allow teams to leverage the platform effectively.

Drive continuous improvement in platform performance and operational efficiency.

Share marketing experiences across brands and product lines.

Qualifications

Bachelor's degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product or a related field.

8+ years of experience in marketing, marketing technology, marketing operations, subscription or growth platforms.

Hands‑on experience managing technical components of platforms such as Piano, Wunderkind, Digioh or similar.

Strong understanding of subscription funnels, conversion optimization and lifecycle marketing.

Experience with A/B testing frameworks and marketing experimentation.

Knowledge of onsite targeting, segmentation and campaign optimization.

Familiarity with marketing analytics and campaign measurement.

Understanding of how data needs to be structured within the Martech tool for executional use.

Experience working cross‑functionally with marketing, product and engineering teams.

Proven ability to develop best practices and document processes to enable marketing teams to drive scalable growth.

High level of organization and attention to detail, with experience managing multiple priorities.

Excellent written and verbal communication skills.

Comfort working in a highly matrixed, cross‑functional environment.

Travel Requirement : Approximately 5%.

People Inc. provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status or any other characteristic protected by federal, state or local law. Reasonable accommodations are provided for qualified individuals with disabilities.

Pay Range: New York: $100,000.00 - $120,000.00. The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience and performance. The range listed is one component of People Inc's total compensation package. Other compensation may include annual bonuses, short‑term and long‑term incentives, and a variety of benefits such as medical, dental, vision, prescription drug coverage, paid time off, adoption assistance, donation matching, tuition reimbursement, life insurance, disability insurance, 401(k) plan with company match, paid holidays, parental leave and voluntary benefits.

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