Senior Brand Manager, Carlsberg

Senior Brand Manager, Carlsberg
We are looking for a strategic, commercially driven, and passionate Senior Brand Manager to lead the Carlsberg brand portfolio – our flagship and most iconic brand. This role plays a critical part in driving sustainable growth across market share, volume, revenue, and profitability, while strengthening brand equity and long‑term leadership in a competitive market. If you are a strong brand leader who thrives on shaping strategy, driving innovation, and delivering impactful results, this role is for you.

What You’ll Be Doing

Lead and execute long‑term brand and portfolio strategies to drive sustainable growth

Own and deliver business performance across volume, market share, revenue, and profitability

Translate consumer, category, and market insights into actionable strategies

Drive innovation, premiumisation, and growth initiatives to future‑proof the brand

Develop and deliver integrated 360 marketing campaigns across key channels and touchpoints

Ensure consistent and impactful brand experiences across all consumer interactions

Lead commercial strategies covering pricing, portfolio mix, and channel optimisation

Drive end‑to‑end campaign execution, ensuring high‑quality delivery and ROI

Partner closely with cross‑functional teams and external agencies to deliver integrated plans

Support the Marketing Manager in shaping strategic priorities and portfolio growth initiatives

What We’re Looking For
We’re looking for a strategic and commercially savvy brand leader with strong consumer understanding and the ability to translate strategy into impactful execution. A highly driven and collaborative individual, comfortable influencing stakeholders while delivering results in a fast‑paced FMCG environment.

What You Can Expect
An organisation that invests in your growth and empowers you to excel. We consciously create an environment that genuinely focuses on developing our people through coaching, empowering individuals to take ownership, make decisions, and learn from both successes and challenges. In line with our Growth Culture, we are committed to supporting you in reaching your full potential while creating meaningful impact. A positive, inclusive, and high‑energy workplace where your contributions matter.

Requirements

Bachelor’s Degree in Marketing, Business, or a related field

Minimum 8 years of experience in brand/marketing management within FMCG

Proven track record in brand strategy, innovation, and commercial delivery

Strong leadership and stakeholder management skills

Experience managing marketing budgets and P&L

Strong analytical mindset with deep understanding of consumer and market insights

Experience working with advertising and media agencies

Excellent communication and presentation skills

Resilient, proactive, and results‑driven with a growth mindset

Passion for premium brands; knowledge of the local beer industry is an advantage

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