Product Manager - Cleaning Brand

4AM Media owns and operates 3 DTC brands across health, cleaning, and pets. Last year we spent over $40M across paid media scaling our own products. We're not an agency. We're operators with supply chain, creative, custom funnels, media buying, analytics, and customer service all under one roof.

We're hiring a Product Manager dedicated to our cleaning brand. This is a hybrid PM + PMM role. You'll own everything from customer research and product roadmap through go-to-market strategy, content, and community. You'll report directly to the CEO and work alongside the creative manager, supply chain director, media buyers, marketplace lead, and ops manager as your peer group.

This role is built for someone with agency. We have the infrastructure including a sourcing team in China, in-house creative, media buyers, supply chain, finance. What we need is the operator who pulls all of it together to ship better products faster, position them right, and make sure customers actually find and love them.

What you'll own
Customer research and product intelligence
You're the person who knows our customer better than anyone in the building.

You read every NPS response, every customer service ticket, every product review, every survey

You run regular customer surveys and 1-on-1 calls because you cant make good product decisions without them

You know what customers love, what they hate, what they keep asking for, and what they dont even know they need yet

You synthesize all of this into clear product insights the rest of the company can act on

Product strategy and roadmap
Our cleaning brand's product line spans tablet formulas, powder formulations, and electronic devices (power scrubber, air purifier), with additional formats and form factors on the roadmap.

You own what comes next.

You build a consistent product pipeline that compounds

You know which products are

hero SKUs

for new customer acquisition, which are

upsells

that drive AOV, and which are

retention plays

that build LTV

Every product has a subscription path. You design the products and offers with that in mind from day one

You build (and constantly refine) our

new product criteria framework

and you use it to make hard go
o-go calls

You understand COGS, margin structure, and shipping requirements well enough to kill a product before it eats six months of the team's time

You study our existing funnels and paid media performance to understand which product types customers respond to — and you let that data shape what you build

Some of our current products need work. You’ll identify which ones, why, and what to do about it including improved formulas, better form factors, or full replacements

You write the PRDs the supply chain director needs to brief our China team

You work directly with our team in China during R&D and sample rounds supplying mockups, 3D renderings, written specs, and clear feedback on each round

You are the tastemaker and the economist. You own the final call on what we launch and what we don't, balancing customer fit, margin, and operational reality

Travel to China roughly once a year for factory visits, sample reviews, and relationship building

Compliance and operational fit

You think about compliance and shipping reality before we commit to a product, not after we've already designed it

You're comfortable using AI and modern research tools to come up to speed on regulatory questions you haven't encountered before

You know the channel realities: marketplace listing requirements, shipping classifications, ad platform policy restrictions for cleaning products. No surprises after the box is printed.

Before a product launches, you already know how it'll be sold.

Is this a top-of-funnel hero across multiple paid channels? A search-only play? A creator seeding push on social? A marketplace-first launch? You decide based on the product, the customer, and what we know works

You build the GTM plan with the media buyers and the creative strategist. You bring the product POV, they bring channel and creative expertise, and together you ship the right launch

Positioning and offer strategy
You make sure every product launches with a clear point of view.

You own the

product brief : customer personas, purchase drivers, key selling points, recommended angles, FAQ, objection handling

You

recommend the pricing and offer structure : bundles, subscribe-and-save mechanics, BOGO, intro offers, AOV-builder upsells. You bring the recommendations. The team aligns and tests.

You write edit the customer service product training so the CS team answers questions accurately and on-brand

You're the source of truth on every product. When the buyer team needs to know "what's the unique mechanism?" or "how long is the battery life" they will come to you.

Content, community, and partnerships
You're the customer voice inside the building, so you also become the customer voice on our channels.

You’ll engage and energize our creator community to help them spread the word and create high converting content for our paid media channels.

You’ll collect feedback from our creator community to help inform the product pipeline.

What we need you to bring

5+ years in product management, brand management, or product marketing for a DTC ecommerce brand.

Ideally in a physical product category (CPG, beauty, home goods, pet, health). Pure software PM experience won't translate

You've shipped real physical products from concept to market.

You've written PRDs, worked with overseas factories, navigated samples and revisions, managed launch timelines.

DTC ecommerce native.

You understand AOV, LTV, CAC, subscription mechanics, and the unit economics that make or break a product launch

Customer-obsessed in practice, not just in slogan.

You've actually run surveys, read tickets, called customers, sat in CS queues. You can point to product decisions you made because of what you heard

GTM fluency.

You've planned product launches across paid media, marketplace, and content channels. You know what works for what kind of product

Strong written communication.

PRDs, briefs, FAQs, social copy, partnership outreach. You write clearly and you write a lot

Content and creator instincts.

You know what makes content work on TikTok and Instagram. You've worked with creators and partners and have opinions on what good looks like

Strong operator energy and agency.

You don't wait for someone to tell you what's broken. You find it, you scope the fix, you pull in the right peers, and you ship it

Willingness to travel to China occasionally

for factory visits and sample work

Comfortable using AI tools

to accelerate research, regulatory work, content drafts, and analysis. We expect leverage, not just hours

Why this role is different

You report directly to the CEO.

The product strategy for the brand is yours.

You're the central node.

Creative, supply chain, media buying, marketplace, ops — they're all your peers, and your job is to pull them together around the product. The role is built for someone who likes that kind of leverage

You stay in the work.

This isn't a role where you write Asana tickets and manage handoffs. You're talking to customers, writing PRDs, briefing creators, posting content, reviewing samples, and shipping launches. Hands-on across the full lifecycle

Real growth path.

Crush this role and the path expands — more brands under your product leadership, growing the product function, or expanded scope across the company

What success looks like in 12 months

You've built and shipped the new product criteria framework, and the company uses it to make go
o-go calls

You've launched at least 2-3 new SKUs that hit their commercial targets, plus meaningfully improved at least one existing product

The media buyers can launch your products faster and better because the product brief, angles, and offer structure are clear before they get the file

The CEO trusts your product judgment — you've earned it through clear thinking, fast execution, and results

The brand has a 6-12 month product roadmap that's exciting, defensible, and tied to real customer insight

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