Copywriter

We are looking for a German Copywriter to power our local brand content and marketing growth across the German market. In this role, you will take ownership of all German content creation, linguistic localization, and local content quality control, covering brand copy, product materials, and marketing campaign assets. You will work cross-functionally with our EU marketing team to deliver authentic, market-aligned content that strengthens local brand resonance, improves user engagement, and unlocks more local marketing opportunities.

Job Responsibilities

German Content & Copy Creation
Write polished, user-friendly, and conversion-driven German content for all customer-facing channels, including product pages, official website articles, press releases, social posts, ads, and promotional materials. You will also craft campaign slogans, taglines, and video scripts, while translating and refining copy to sound natural and authentic for the German consumer electronics market.

Local Content Review & Brand Consistency
Take ownership of reviewing all German marketing content — including videos, images, articles, and campaign assets. You will check for linguistic accuracy, cultural suitability, and brand consistency, ensuring all published content aligns with our brand tone and local German market habits.

Local Marketing Support & Strategy Advice
Partner with our marketing team to highlight product features, user benefits, and brand positioning for German audiences. You will leverage your local cultural and market understanding to provide practical marketing suggestions, helping our products and brand better fit local user preferences.

Market Trend Tracking & Opportunity Discovery
Keep an eye on German market trends, consumer behavior, and competitor marketing moves. You will actively spot new content ideas, campaign directions, and growth opportunities, and share actionable insights to support our local brand growth and sales conversion.

Work closely with multiple teams, including marketing, product, design, and sales. You will align content strategies with global brand goals, sync local market feedback, and ensure smooth and timely delivery of all German marketing projects.

Job Requirements

Native German speaker with outstanding writing and communication skills, familiar with local marketing language and culture. Basic fluent English is required for regular cross-border team communication.

2+ years of professional copywriting or marketing experience; background in consumer electronics, smart hardware, or cross-border tech marketing is highly preferred. You have solid marketing sense and understand what resonates with German local consumers.

Great team player with strong cross-team collaboration skills. You can communicate smoothly with remote HQ teams, handle multiple work streams, and push projects forward independently.

Chinese language skills are a big plus, but not required.

What We Offer

Open working environment and friendly team atmosphere, with competitive salary plus performance bonuses.

A core role in our fast-growing European business, with clear personal growth space.

Stable long-term role in a professional cross-border tech team.

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