Digital Content Specialist

Job Location: New London, WI 54961
Position Type: Full Time
Job Purpose

The Digital Content Specialist brings the organization’s story to life through visual, digital, and social content. This role is responsible for creating, publishing, and optimizing content across digital channels to drive engagement, awareness, and action.
This position turns strategy and stories into scroll-stopping, click-worthy content that connects audiences to the mission.
Essential Functions

Content Creation

Create digital assets including graphics, videos, photos, and campaign visuals
Design and format email templates, landing pages, and digital appeals
Maintain a consistent visual brand across all platforms
Social Media & Digital Channels

Manage and post content across social media platforms
Write captions and adapt messaging for digital audiences
Monitor engagement and respond to comments or messages as appropriate
Identify trends and opportunities for growth
Website & Digital Platforms

Update and maintain website pages, landing pages, and forms
Ensure content is current, accurate, and optimized
Support SEO and user experience
Email & Campaign Support

Build and deploy emails through email marketing platforms
Segment lists and schedule sends
Support digital fundraising and engagement campaigns
Analytics & Optimization

Track digital performance including email, website, and social metrics
Provide regular reporting and insights
Test and optimize content for stronger engagement and conversion
Collaboration

Work closely with the Communications Manager to bring stories to life visually
Partner with the Marketing Project Manager to meet campaign timelines
Execute creative directions set by the Director
Maintains Professional and Technical Knowledge

Attend educational workshops, review professional publications, establish personal networks and participate in professional groups
Protects the Credibility of the Rawhide Mission

Comply with the Rawhide standard of conduct by setting an example in words and actions that are consistent with the values and beliefs of Rawhide
Contributes to the Team Effort

Performing other duties as directed or assigned by Director
Qualifications

3+ years of experience in digital marketing, content creation, or social media preferred
Strong graphic design and basic video editing skills
Experience with social media platforms, CMS systems, and email marketing tools
Knowledge of analytics, SEO, and digital best practices
Strong attention to detail and creativity
Ability to manage multiple projects and deadlines
Nonprofit or mission-driven experience preferred
Core Competencies

Visual storytelling
Digital content creation
Brand consistency
Time management
Technical proficiency
Creativity and adaptability

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