Digital Marketing Strategist

Job Title: Digital Strategist
Company: Mighty 8th
Role Overview
We’re seeking a Digital Strategist to join our growing team. This role is responsible for developing and guiding digital marketing strategies for our clients across multiple platforms. The ideal candidate is both analytical and creative, with a strong understanding of digital media, consumer behavior, and performance-driven marketing. You’ll work closely with account managers, designers, and content creators to deliver campaigns that drive results.

Responsibilities
Develop and execute comprehensive digital marketing strategies tailored to client goals.

Lead planning and execution across paid, earned, and owned channels, including social media, search, display, email, and content marketing.

Conduct audience, market, and competitive research to uncover insights and opportunities.

Collaborate with creative and account teams to ensure campaigns are aligned with client objectives and brand voice.

Monitor, analyze, and report on campaign performance using analytics platforms and provide actionable recommendations.

Stay current on digital trends, tools, and best practices, bringing fresh ideas to clients and the agency.

Support new business development with strategic insights, campaign concepts, and presentations.

Key Responsibilities
Manage Google products for the agency and clients (Google My Business, Google Analytics, Google Search Console, Google Ads, Google Tag Manager, YouTube)

Google Ads including Paid Search, Display, YouTube, Performance Max

Tagging strategy and set up (Google, Meta, LinkedIn, Pinterest, GTM, and any other platform with API)

Working in tandem with developer
Integration with Email marketing (further integrations with B2B platforms, call software and eCommerce if needed)

Media Strategy, Planning and Buying
Experience in site direct or programmatic platforms

Qualifications
Bachelor’s degree in Marketing, Communications, or related field

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