VP Commercial North America

VP, Commercial

Location: New York, NY or Los Angeles, CA (preferred)

open to exceptional remote candidates
Office Attendance: Minimum 3 consecutive days per week in the NewGen New York office, OR remote-based in LA until an office is established in Los Angeles, CA. Regular travel is expected - anticipate at least twice a month.
Reporting to: US Managing Director, with a dotted line to the Co-Founder & Global Chief Commercial Officer (CCO)
About Us
NewGen is a global social creative and creator agency with over 100 people across offices in London, Manchester, Paris and New York. We partner with leading brands to shape culture, tell stories that matter, and drive meaningful impact through social-first creative and creators.
We are not an advertising agency. We live Social, move at the speed of culture, and build strategies designed to perform where people actually spend their time.
The Role
We are looking for a VP, Commercial to serve as the most senior commercial leader in our North American business. This is a pivotal, high-visibility hire in NewGen's growth story

responsible for shaping and executing a bold commercial strategy across the US and Canada, owning the full P&L for new business revenue, and building the commercial team and partnerships infrastructure that will define our next phase of growth.
This role reports to the US Managing Director, with a dotted line into the Co-Founder & Global CCO, giving you both day-to-day operational partnership in-market and a direct line into global commercial strategy. You will bring a proven track record of building and leading high-performing commercial functions, deep C-suite relationships across the North American marketing ecosystem, and the strategic vision to position NewGen as the defining agency of the creator economy.
We are looking for someone who can make an immediate, material impact

this is not a role with a long ramp-up period. We expect a credible plan to generate a qualified pipeline within the first 90 days and closed revenue within the first two quarters, drawing on relationships and market credibility you already hold.
Performance will be measured primarily on Net Fee Income (NFI) generated across the territory, client quality, and the commercial organisation you build.
What You'll Do
Commercial Strategy and Revenue Leadership

Define and own the commercial growth strategy for NewGen North America, setting ambitious targets and the plans to deliver them
Take full P&L accountability for new business revenue across the US and Canada, with direct responsibility for the performance across the territory
Identify and prioritise the highest-value growth opportunities across social, influencer and creator briefs

shaping where and how NewGen competes in market
Build the commercial infrastructure

processes, tools, reporting and culture

that will scale with the business
Develop and lead the North American commercial team, creating a high-performance new business function
Senior Client and Partner Relationships

Cultivate and own C-suite and senior marketing relationships at major brands, holding companies and in-house marketing teams across North America
Lead NewGen's most strategically significant pitches and commercial negotiations

personally driving multi-year, multi-market and transformational partnership agreements
Build and steward a network of pitch consultants across North America, positioning NewGen as the go-to agency for the social, creative and creator economy
Identify, activate and deepen marketing partnerships with media owners, platforms, trade bodies and complementary agencies that amplify NewGen's commercial reach
Industry Leadership and Market Presence

Serve as a highly visible, authoritative voice for NewGen in the North American market

at industry conferences, events, media and in client rooms
Secure and personally deliver keynote and senior speaking opportunities that build NewGen's brand and reputation at the highest levels of the industry
Champion NewGen's positioning as a leader in Creator AI technology, credibly articulating how our tech stack delivers genuine business transformation for major brands
Stay at the forefront of platform shifts, creator economy trends, competitor positioning and brand investment patterns

translating market intelligence into strategic advantage for the business
Leadership Partnership

Serve as a true strategic partner to the US Managing Director on day-to-day commercial execution, resourcing and go-to-market priorities
Maintain a cadence of structured commercial reporting to the Co-Founder & Global CCO

pipeline, revenue forecasts, market intelligence and strategic opportunity assessment

and actively co-shape global commercial strategy with North American market insight
Identify white space opportunities and emerging verticals for NewGen to expand into across North America, bringing forward-looking commercial thinking to both the US Managing Director and global leadership team
Team Leadership and Organisational Development

Lead, inspire and develop the North American commercial team

currently including the Associate Partnerships Director

with a view to scaling the team as the business grows
Set clear performance standards, coach commercial talent, and build a culture of ambition, accountability and collaboration within the new business function
Partner with strategy, creative and influencer teams to ensure pitch quality, coherence and consistent standards across all commercial activity
Oversee smooth client onboarding by working closely with account and operations leadership on handoffs, ensuring commercial relationships convert into exceptional delivery
What We're Looking For
10+ years in commercial leadership, business development or revenue-generating roles within social, influencer or creator marketing

with a significant portion in the US or Canadian market
A track record of building, leading and scaling commercial teams and functions, not just managing pipelines
Demonstrable success originating and closing multi-million dollar, multi-year partnership agreements with major brands and holding companies
An active, transferable network of senior marketing decision-makers you can credibly activate within your first few months in the role
Deep financial acumen

setting revenue targets, managing commercial performance and driving accountability across a territory or market
Exceptional C-suite presence and gravitas

you are comfortable as the most senior person in the room and have the credibility to operate at that level
Deep fluency in the influencer, creator and social media landscape, including a forward-looking understanding of Creator AI technology and the evolving creator economy
A strong, active network of senior marketing decision-makers, pitch consultants and agency relationships across North America
Experience shaping commercial strategy at a senior or executive level

contributing to business direction, not just executing against it
Outstanding communication, storytelling and negotiation skills

you can articulate a compelling commercial vision and close complex deals
A bias for speed and action

comfortable operating with minimal onboarding support and building momentum from day one
Bonus Points For
Existing relationships or deal experience in gaming, spirits/beverage, hospitality, fintech or sports

verticals closely aligned to NewGen's current client base
Experience building new service lines, capabilities or market positions within an agency or commercial organisation
Strong relationships within the US marketing events, awards and trade body community
Experience contributing to global commercial strategy from a market-level leadership position
What We Value at NewGen
Energy

You bring ideas, opinions and momentum
Quality

You care deeply about the work and push it to be better
Collaboration

No egos, just smart people building together
Creativity

You think in ideas, not formats
Partnership

You show up as a true partner to clients and teammates
Compensation
Base salary range: $175,000-$235,000, pending appropriate experience
Commission: A highly attractive, performance-based commission structure tied to Net Fee Income generated

designed to reward significant, fast-moving revenue impact and offer substantial upside beyond base.
Benefits
30 days holiday (not including Federal Holidays), inclusive of the Reset Policy below
Reset Policy

up to 10 non-contractual rest days (full details in the Reset Policy; may be amended or withdrawn at any time)
Birthday leave

an additional paid day off on your birthday
Holiday shutdown

company-wide closure at